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Tag - event marketing measurement

Leveraging the Power of Purchase Intent (Part 2)
Leveraging the Power of Purchase Intent (Part 1)
The Ultimate Onsite Event Survey Template
Unlocking Engagement: The Secret to Measuring Event Marketing Interactions
Sample Size Is Important
How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
How to Include Word Of Mouth Impressions (S1-E000-03)
Onsite Impression Counting Methods (S1-E000-02)
Why You Should Add a PortMA Analyst to Your Team
Applying Return-On-Activity Value to Experiential Measurement
Aha Moments: Rewarding for Clients and Researchers Alike
The Value of Top-Line Event Marketing Recap Reporting
The Key to Collecting Consistent Field Staff Data
Taking A Comprehensive Approach to Measurement
The Purpose Behind Consumer Targeting in Event Marketing
For Better or for Worse: Comparison in Experiential Marketing Research
Event Marketing Field Staff Metrics That Are Out of the Box
Using Research to Measure Change and Assess Impact
Event Sampling and Purchase Intent Metric Improvement
Experiential Marketing Recap in a Flash-Report
Using Surveys to Measure Experiential Marketing Campaigns
Event Marketing Insights May Come Down to the Finest Detail
How Many Samples per Hour?
Two Event Marketing Measurement Ideas to Consider
Event Marketing ROI Measurement Model and Benchmarks
Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
What Exactly is Brand Advocacy in Experiential Marketing?
What You Need to Collect to Run PortMA’s ROI Model
What is an Event Marketing Impression?
Measuring Event Impact Through Post-Event Surveys
Data Cleaning in Event Marketing
Key Performance Indicators for an Experiential Marketing Firm
Experiential Marketing Impressions, Interactions, and Immersions
Taking Experiential Marketing to a New Level With Outdoor Activities
How to Use Event Marketing Benchmarks to Predict Experiential ROI
Venue Selection in Event Marketing - A Case for State Fairs
Collecting Clean and Quality Event Marketing Data
Point A to Point B in Event Marketing Measurement
Dealing With Survey Length in Event Marketing
How Unique Venues Could Bolster Experiential Marketing
Questions to Include in Every Event Marketing Survey
How to Launch an Event Measurement Effort
Understanding the Impact of Cause Marketing in Experiential
How to Define Event Marketing Research Objectives
Modeling Return-on-Investment of In-Store Demos
Gathering Consumer Feedback at Events
Why Should You Outsource Your Event Measurement?
Managing Event Marketing Field Staff Data
What to do When Event ROI and Consumer Insights Differ
Best Practices for Event Research Methodology (Part 1)
Facing Event Marketing Report Writing Anxieties: Part 1
Measuring Customer Value In Event ROI Models
The Value of Employing a Research Manager Seasoned in Your Event Marketing Product’s Category
Why 'Actual Purchase' Is The Wrong Event Marketing Metric
The Importance of Clean Field Staff Reporting
The Path to Good Event Measurement
The Value of Measuring Event Marketing Data Year Over Year
Getting Some Help with Panel Research
Industry Trends: Event ROI Measurement 2013 vs 2014
Quality Versus Quantity in Event Marketing
What Venue Type is Best for your Sampling Program?
The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
Reviewing Past Research: What Didn't Work Last Time?
Reviewing Past Research: What Worked Last Time?
Using Event Marketing Field Reports to Develop Actionable Insights
Making the Stretch With Survey Data Collection
Event Marketing ROI Versus Predicting Event Marketing ROI
Surveying the Target Consumer: How Many is Enough?
The Ultimate Event Recap Template
Judging the Relevance of Survey Results
How Post-Event Surveys Inform Marketing Strategy
How Last Year's Data Collection Informs Strategy
Consumer Purchase Cycles and Event Marketing Return-on-Investment
Pilot Study - Luxury or Necessity?
How Data Trends Uncover New Insights
Measuring a Sales Funnel
The Importance of Post-Event Research
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)
The Metric Where Opportunity Is Hiding
Case Study: Household Fixtures Tour
A New Look at Customer Retention
The Importance of Data Consistency
Year-To-Year Impact Paints a Bigger Picture
Looking Back
Message to Market Match in Product Sampling
Keeping ROI In Perspective
Measuring Program Success With Benchmarks
Delivering Value in a Program Recap
ROI Outside the Bottle
How To Estimate the Dollar Value of Event Marketing Impressions
Field Data Helps Read Between the Lines of Survey Results
Consumers Sampled - Start Collecting It Now!
The Importance of Hitting the Demographic Target
Response Rate Benchmarks from Post-Event Surveys
What is Actionable Event Data?
Performance Goals Go Beyond Standard Metrics
Actual Versus Intended Post-Event Behavior
Seeing Through Consumer Bias
Consumer Shifts
How Control Groups Help Measure Impact
The PortMA Event Recap Review Process
Market Saturation
Consumer Awareness Impact on Big Ticket Purchase Intent
How Sampling Metrics Impact Experiential Strategy
New Product CPG and Experiential Impact
Training Your Team on Event Marketing ROI Benchmarks
Using Last Year's Experiential Recap to Plan Next Year's Program
Where Event Measurement Becomes Actionable
Measuring Events Is As Much Compassion As It Is Skill
Purchase vs. Recommend: Which is Better?
Extending Your Agency Brand with Measurement
Predicting The Future During a Project Launch
3 Steps to Really Making Experiential Metrics Actionable
The Importance of Hitting Your Target
How Many Responses Do I Need?
Three Keys to Successful Event Marketing Measurement
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