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Tag - experiential marketing

Close More Deals Using Experiential Marketing Benchmarks
Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
Standardizing Your Approach to Experiential Marketing Success
The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
Fostering Long-Term Experiential Marketing Success
Leverage Predictive Data for Next Year’s Experiential Marketing Strategy
Experiential Marketing Recap Reports that Drive Business Growth
How to Deliver an Actionable Experiential Marketing Report
Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study
Mastering the Art of Winning Experiential Marketing RFPs
Boost B2B Prospects with Experiential Marketing Benchmarks
How to Guarantee Your Experiential Recap Report is Actionable
Reliable Data Collection for Live Events
Maximizing Reach Efficiency in Experiential Marketing
Projecting Performance: Experiential Marketing Run-Rate
Decoding Age Distribution in Experiential Marketing
Leveraging the Power of Purchase Intent (Part 2)
Leveraging the Power of Purchase Intent (Part 1)
The Ultimate Onsite Event Survey Template
Unlocking Engagement: The Secret to Measuring Event Marketing Interactions
Sample Size Is Important
How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
How to Include Word Of Mouth Impressions (S1-E000-03)
Calculating Accurate Mobile Impressions (S1-E000-01)
Onsite Impression Counting Methods (S1-E000-02)
How to Eliminate Interviewer Bias
Mean, Median, and Mode: Are they Actionable in Research?
Why You Should Add a PortMA Analyst to Your Team
Applying Return-On-Activity Value to Experiential Measurement
Aha Moments: Rewarding for Clients and Researchers Alike
Secondary Research and Experiential Marketing Analytics
The Key to Collecting Consistent Field Staff Data
Taking A Comprehensive Approach to Measurement
Couponing at an Experiential Marketing Event
Better Visualization for Event Marketing Data
Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)
The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing
Events Engagement: What is the Target Reach Rate Really Showing?
For Better or for Worse: Comparison in Experiential Marketing Research
Event Marketing Field Staff Metrics That Are Out of the Box
How to Measure Product Trials
How to Do a Focus Group at your Next Event (and Why)
Using Research to Measure Change and Assess Impact
Event Sampling and Purchase Intent Metric Improvement
Using Surveys to Measure Experiential Marketing Campaigns
How To Prove The Importance of Incorporating Research
How Has the Internet Changed Marketing Research?
How Many Samples per Hour?
Two Event Marketing Measurement Ideas to Consider
How do Event Marketing and Community Engagement Relate?
Key Performance Indicators for an Experiential Marketing Firm
Breaking Down Experiential Marketing Field Staff Data
Integrating Experiential Marketing with Impressive Results
Defining a Good Experiential Marketing Analytics Team
Experiential Marketing and Retail Associate Surveys
Synthesizing Experiential Marketing Data for Actionable Insights
Experiential Marketing and Fielding Post-Event Research
Experiential Measurement Example: Sample Type and Consumer Reach
Supporting the Experiential Marketing Analytics Team
Experiential Marketing and On-premise Depletion Data
Experiential Marketing Measurement Road Map
Multi-brand Surveys in Event Marketing Data Collection
Impact of A Full Experience in Event Marketing – Part II
Impact of A Full Experience in Event Marketing – Part I
“Analysis Paralysis” in Experiential Marketing
Organizing and Sorting Experiential Marketing Data
Impact of Couponing in Experiential Marketing
Predictive Sales Modeling in Experiential Marketing
The One Reason to Not Report Event Marketing ROI
Experiential Marketing Research & Proactive Communication
Contingency Planning in Experiential Marketing
Secondary Resources & Experiential Marketing Research
Experiential Marketing In-Depth Interviews: Drafting Discussion Guides
Sampling and On-site Sales in Experiential Marketing
Finding Work-Life Balance in Experiential Marketing Analytics
Research Terms in Experiential Marketing Analytics
Tools to Write Frequent Experiential Marketing Reports
How Leading Questions Lead to Biased Market Research
Experiential Marketing Impressions, Interactions, and Immersions
Event Marketing Reporting: Delivering Impactful Results
Ethnography Training for Experiential Marketing Event Staff
Equipping Experiential Marketing Event Staff With Measurement Tools
Taking Experiential Marketing to a New Level With Outdoor Activities
Gathering Experiential Marketing Intelligence That Makes You Competitive
Managing Historical Experiential Marketing Data
Event Footprint Placement Makes a Difference in Experiential
Collecting Event Marketing Field Staff Data
How Unique Venues Could Bolster Experiential Marketing
How to Launch an Event Measurement Effort
How to Define Event Marketing Research Objectives
Modeling Return-on-Investment of In-Store Demos
Best Practices for Event Research Methodology (Part 2)
Why Should You Outsource Your Event Measurement?
Managing Event Marketing Field Staff Data
What to do When Event ROI and Consumer Insights Differ
Best Practices for Event Research Methodology (Part 1)
Where do Experiential Marketing Insights Come From?
Facing Event Marketing Report Writing Anxieties: Part 1
How to Determine What Samples are Giving Your Brand the Biggest Impact
Measuring Customer Value In Event ROI Models
Avoiding Bias When Projecting Event Recap Metrics
How To Distinguish Between Category Sales and Brand Sales
The Value of Employing a Research Manager Seasoned in Your Event Marketing Product’s Category
The Importance of Clean Field Staff Reporting
Measuring ROI With On-Site Purchases
Six Things You Can Do In Event Marketing to Increase Response
Time is a Factor in Event Marketing
Quality Versus Quantity in Event Marketing
What Venue Type is Best for your Sampling Program?
Statistical Significance Versus Meaningful Significance
The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
Reviewing Past Research: What Didn't Work Last Time?
Reviewing Past Research: What Worked Last Time?
Using Event Marketing Field Reports to Develop Actionable Insights
Making the Stretch With Survey Data Collection
Event Marketing ROI Versus Predicting Event Marketing ROI
Surveying the Target Consumer: How Many is Enough?
The Ultimate Event Recap Template
Judging the Relevance of Survey Results
How Post-Event Surveys Inform Marketing Strategy
Consumer Purchase Cycles and Event Marketing Return-on-Investment
Defining a Market in Experiential Measurement
Pilot Study - Luxury or Necessity?
How Data Trends Uncover New Insights
Measuring a Sales Funnel
The Importance of Post-Event Research
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)
When a Picture is Really Worth a Thousand Words
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)
Monitoring Data Collection for Accuracy
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)
Best Practices for Project Launch
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)
The Metric Where Opportunity Is Hiding
Case Study: Household Fixtures Tour
A New Look at Customer Retention
The Importance of Data Consistency
Hitting the Marque With Spirits Sampling
Year-To-Year Impact Paints a Bigger Picture
Looking Back
Message to Market Match in Product Sampling
Keeping ROI In Perspective
Measuring Program Success With Benchmarks
Delivering Value in a Program Recap
ROI Outside the Bottle
Travel & Leisure Event Marketing Quality vs. Quantity
How To Estimate the Dollar Value of Event Marketing Impressions
Field Data Helps Read Between the Lines of Survey Results
Consumers Sampled - Start Collecting It Now!
The Importance of Hitting the Demographic Target
Response Rate Benchmarks from Post-Event Surveys
Using Post-Event Metrics to Measure Consumer Behavior
What is Actionable Event Data?
Performance Goals Go Beyond Standard Metrics
Building an Agency by Doing Good Work at a Fair Price
Actual Versus Intended Post-Event Behavior
Seeing Through Consumer Bias
Consumer Shifts
How Control Groups Help Measure Impact
The PortMA Event Recap Review Process
Market Saturation
Consumer Awareness Impact on Big Ticket Purchase Intent
Recruiting and Training Ethnographers for On-Site Interviews
How Sampling Metrics Impact Experiential Strategy
New Product CPG and Experiential Impact
Training Your Team on Event Marketing ROI Benchmarks
Using Last Year's Experiential Recap to Plan Next Year's Program
Where Event Measurement Becomes Actionable
Measuring Events Is As Much Compassion As It Is Skill
Purchase vs. Recommend: Which is Better?
Extending Your Agency Brand with Measurement
Predicting The Future During a Project Launch
3 Steps to Really Making Experiential Metrics Actionable
Free Lunches Do Exist in Experiental Marketing
The Importance of Hitting Your Target
Case Study: Travel and Tourism
Case Study: Wine and Spirits Sampling ROI
How Experiential Marketing Increases Sales Volume From Current Channels
It's A First
The Pursuit of the Program Launch
How Many Responses Do I Need?
Not a tool, a mindset.
The Story Behind the Statistics
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