PortMA
Contact PortMA
533 Congress Street
Portland, Maine 04101
Telephone: 1.800.917.9983
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Design
- Close More Deals Using Experiential Marketing Benchmarks
- Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
- Working Remote - PortMA's Tools and Approach (S1-E035-02)
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Data
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Insights
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Getting Started
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- Articles coming soon
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- Where does the data come from?
- What is a metric?
- What is ROI?
- What is Marketing Reach?
- What is Reach Quality?
- What is Reach Efficiency?
- What are KPIs?
- What is Advocacy?
- What is Purchase Intent?
- How Do You Know if Your Experiential Campaign is Too Expensive?
- What is Consumer Targeting in Experiential Marketing?
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- Articles coming soon
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Product Documentation
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- Articles coming soon
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- Articles coming soon
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- Articles coming soon
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- Articles coming soon
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- Articles coming soon
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- Articles coming soon
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Business Analytic Methods
- Close More Deals Using Experiential Marketing Benchmarks
- Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
- Working Remote - PortMA's Tools and Approach (S1-E035-02)
- Working Remote - PortMA's Tools and Approach (S1-E035-01)
- Discover What You Didn't Know with Data (S1-E024-02)
- Discovering What You Didn't Know with Data (S1-E024-01)
- Making Better Decisions with Data Pt. 2 (S1-E010-02)
- Marketing Is All About The Message (S1-E003-01)
- How to Tell the Future (S1-E002)
- Granularity in Benchmarks for Event Marketing
- Brand Perception and Influence Starts Early – Lasts Forever!
- In Marketing Is There Such a Thing as too Much Data?
- Stuck in a Rut? Additional Analysis Can Possibly Break You Free
- Wearing Two Hats: Perspective Matters in Efficiency
- How to Use Event Marketing Benchmarks to Predict Experiential ROI
- Facing Event Marketing Report Writing Anxieties: Part 2
- How To Distinguish Between Category Sales and Brand Sales
- Statistical Significance Versus Meaningful Significance
- The Ultimate Event Recap Template
- Defining Language to Find Actionable Insights
- Tactical Versus Strategic Data and Reporting
- Methodology Brief Development
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
- Monitoring Data Collection for Accuracy
- New Product CPG and Experiential Impact
- Where Event Measurement Becomes Actionable
- Five Business Analytic Principles
- Show all articles ( 12 ) Collapse Articles
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Experiential Marketing
- Close More Deals Using Experiential Marketing Benchmarks
- Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
- Fostering Long-Term Experiential Marketing Success
- Leverage Predictive Data for Next Year’s Experiential Marketing Strategy
- Experiential Marketing Recap Reports that Drive Business Growth
- How to Deliver an Actionable Experiential Marketing Report
- Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study
- Mastering the Art of Winning Experiential Marketing RFPs
- Boost B2B Prospects with Experiential Marketing Benchmarks
- How to Guarantee Your Experiential Recap Report is Actionable
- Reliable Data Collection for Live Events
- Maximizing Reach Efficiency in Experiential Marketing
- Projecting Performance: Experiential Marketing Run-Rate
- Decoding Age Distribution in Experiential Marketing
- Case Study: Measuring On-Premise Experiential (S1-E031-02)
- Case Study: Measuring On-Premise Experiential (S1-E031-01)
- Interview with Steve Randazzo (S1-E030-02)
- Interview with Steve Randazzo (S1-E030-01)
- Interview with Steve Randazzo (S1-E029-02)
- Interview with Steve Randazzo (S1-E029-01)
- What Questions Should I Ask of Field Staff? (S1-E016-02)
- What Questions Should I Ask of Field Staff? (S1-E016-01)
- Case Study: How Retail Sampling Grew ROI (S1-E015-02)
- Case Study: How Retail Sampling Grew ROI (S1-E015-01)
- Measuring Sales and Longtail Brands Pt. 1 (S1-E012-01)
- Why We Love Maverick Clients Pt. 2 (S1-E011-02)
- Why We Love Maverick Clients Pt. 1 (S1-E011-01)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 2 (S1-E009-02)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)
- Build A Marketing Strategy with Brad Wirz Pt. 2 (S1-E008-02)
- Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)
- Experiential Measurement Pt. 2 (S1-E006-02)
- Experiential Measurement Pt. 1 (S1-E006-01)
- Interview with Andy Plax (S1-E004-E005)
- Using Surveys to Measure Experiential Marketing Campaigns
- It's A First
- Not a tool, a mindset.
- Show all articles ( 25 ) Collapse Articles
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Market Research
- Close More Deals Using Experiential Marketing Benchmarks
- Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
- Validating What You Think You Know with Data (S1-E025-02)
- Validating What You Think You Know with Data (S1-E025-01)
- Discover What You Didn't Know with Data (S1-E024-02)
- Discovering What You Didn't Know with Data (S1-E024-01)
- Tracking Satisfaction (S1-E021-02)
- Tracking Satisfaction (S1-E021-01)
- How-To Guide to Satisfaction Research (S1-E020-02)
- How-To Guide to Satisfaction Research (S1-E020-01)
- How To Craft A Customer Loyalty ROI Model (S1-E019-01)
- Ranking and Diagnostic Reporting Techniques Pt. 1 (S1-E014-01)
- Management by Exception in Dashboard Reporting (S1-E013-01)
- Measuring Sales and Longtail Brands Pt. 2 (S1-E012-02)
- Making Better Decisions with Data Pt. 2 (S1-E010-02)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)
- The Message-to-Market Match (S1-E003-02)
- Marketing Is All About The Message (S1-E003-01)
- How to Tell the Future (S1-E002)
- Sample Size Is Important
- How to Eliminate Interviewer Bias
- For Better or for Worse: Comparison in Experiential Marketing Research
- What's in a Word? A Single Word Can Make or Break Your Campaign
- Brand Perception and Influence Starts Early – Lasts Forever!
- The Rhyme and Reason to Filling the Focus Group
- Know Your Customers or Kiss Them Goodbye
- The Science Behind Market Research
- What is an Event Marketing Impression?
- Presenting Event Marketing Research
- Dealing With Survey Length in Event Marketing
- Questions to Include in Every Event Marketing Survey
- Discovering Consumer Attitudes Can Identify Prospective Customers
- Best Practices for Event Research Methodology (Part 1)
- Survey Participants Playing Hopscotch
- Moderating Success
- Incorporating Open-Ended Feedback
- Quick Guidelines for Making Your Survey Design Cleaner
- With Great Market Research Data Comes Great Responsibility
- Tips for Managing Paper Surveys
- Presentation Format Can Make or Break a Market Research Report
- Getting Some Help with Panel Research
- Setting Up For Success: Creating Professional Goals that Matter
- The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured
- Ensuring Data Integrity (Part 1)
- Statistical Significance Versus Meaningful Significance
- Constructing the "Perfect" Survey
- Open-Ended Responses: Tell Me What You Think
- Marrying Your Survey Data Collection Sources
- Measuring Member Satisfaction Goes a Long Way
- How to Deal With Limited Demographics in Your Sample
- Elevating Traditional Qualitative Methods with Technology
- Judging the Relevance of Survey Results
- At the Intersection of Qualitative and Quantitative Research
- How Last Year's Data Collection Informs Strategy
- Three Market Research Report Writing Tips
- Consumer Purchase Cycles and Event Marketing Return-on-Investment
- Defining a Market in Experiential Measurement
- Measuring a Sales Funnel
- Building Communication Strategies that Drive Behavioral Change
- Turning Bad News Into an Opportunity
- The Importance of Post-Event Research
- Methodology Brief Development
- Perceptual Mapping Pitfalls
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)
- When a Picture is Really Worth a Thousand Words
- Best Practices for Project Launch
- Looking Back
- Using Research to Know What You Don't Know
- Too Soon To Tell?
- Chicken, or egg?
- Hole in one
- The Pursuit of the Program Launch
- Whimsical musings on population segments
- How Many Responses Do I Need?
- How To Recruit Consumers For Interviews
- The Story Behind the Statistics
- How To Predict The Success Of A New Product Launch
- Show all articles ( 62 ) Collapse Articles
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Marketing Research
- Close More Deals Using Experiential Marketing Benchmarks
- Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
- Case Study: Measuring On-Premise Experiential (S1-E031-02)
- Case Study: Measuring On-Premise Experiential (S1-E031-01)
- How To Craft A Customer Loyalty ROI Model (S1-E019-02)
- Ranking and Diagnostic Reporting Techniques Pt. 2 (S1-E014-02)
- Measuring Sales and Longtail Brands Pt. 2 (S1-E012-02)
- Making Better Decisions with Data Pt.1 (S1-E010-01)
- How Event Marketing Data Collection Efforts Can Make or Break Your Study
- Why You Should Add a PortMA Analyst to Your Team
- Aha Moments: Rewarding for Clients and Researchers Alike
- How to use In-Depth Interviews to Discover Consumer Preference
- Validity and Integrity of Data is Paramount.
- How Has the Internet Changed Marketing Research?
- How do Event Marketing and Community Engagement Relate?
- Measuring Event Impact Through Post-Event Surveys
- Focus Group Recruiting Tips and Event Marketing
- Let's Meet at Event Marketer in Salt Lake
- Scales - More Than Doe a Deer
- Case Study: How Radio Drives Website Visitors and Impact
- Show all articles ( 5 ) Collapse Articles
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Measurement Plan
- Close More Deals Using Experiential Marketing Benchmarks
- Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
- How to Guarantee Your Experiential Recap Report is Actionable
- Reliable Data Collection for Live Events
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The RIV Paradigm
- Close More Deals Using Experiential Marketing Benchmarks
- Experiential Marketing Best Practices: Breaking Down Silos to Drive Results
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
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Experiential Marketing ROI
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
- Fostering Long-Term Experiential Marketing Success
- Interview with Steve Randazzo (S1-E030-02)
- Interview with Steve Randazzo (S1-E030-01)
- Interview with Steve Randazzo (S1-E029-02)
- Interview with Steve Randazzo (S1-E029-01)
- Negotiate Better Sponsorships (S1-E022-02)
- Negotiate Better Sponsorships (S1-E022-01)
- How To Craft A Customer Loyalty ROI Model (S1-E019-02)
- How To Craft A Customer Loyalty ROI Model (S1-E019-01)
- What Questions Should I Ask of Field Staff? (S1-E016-01)
- Case Study: How Retail Sampling Grew ROI (S1-E015-02)
- Using Benchmarks to Win More Business Pt. 2 (S1-E007-02)
- Experiential Measurement Pt. 3 (S1-E006-03)
- The Message-to-Market Match (S1-E003-02)
- Show all articles ( 2 ) Collapse Articles
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Experiential Measurement
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
- Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study
- How to Guarantee Your Experiential Recap Report is Actionable
- Reliable Data Collection for Live Events
- Maximizing Reach Efficiency in Experiential Marketing
- Projecting Performance: Experiential Marketing Run-Rate
- Decoding Age Distribution in Experiential Marketing
- Leveraging the Power of Purchase Intent (Part 2)
- Leveraging the Power of Purchase Intent (Part 1)
- The Ultimate Onsite Event Survey Template
- Unlocking Engagement: The Secret to Measuring Event Marketing Interactions
- Fixing Common Field Staff Performance Issues (S1-E034-02)
- Fixing Common Field Staff Performance Issues (S1-E034-01)
- Setting KPIs That Won't Get You In Trouble (S1-E023-01)
- How to Measure and Manage Cost per Engagement (S1-E018-02)
- How To Measure and Manage Cost per Engagement (S1-E018-01)
- What Are The Best Event Survey Questions? (S1-E017-02)
- What Are The Best Event Survey Questions? (S1-E017-01)
- Why We Love Maverick Clients Pt. 2 (S1-E011-02)
- Why We Love Maverick Clients Pt. 1 (S1-E011-01)
- Making Better Decisions with Data Pt.1 (S1-E010-01)
- Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)
- Experiential Measurement Pt. 3 (S1-E006-03)
- Experiential Measurement Pt. 2 (S1-E006-02)
- Experiential Measurement Pt. 1 (S1-E006-01)
- Interview with Andy Plax (S1-E004-E005)
- Sample Size Is Important
- How Event Marketing Data Collection Efforts Can Make or Break Your Study
- How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
- How to Eliminate Interviewer Bias
- Can Social Media be a Tangible Tool for Market Research?
- Mean, Median, and Mode: Are they Actionable in Research?
- Why You Should Add a PortMA Analyst to Your Team
- Granularity in Benchmarks for Event Marketing
- How to Clean Your Event Marketing Data
- Applying Return-On-Activity Value to Experiential Measurement
- How to Organize a Team of Remote Knowledge Workers (Article 2 of 2)
- How to Organize a Team of Remote Knowledge Workers (Article 1 of 2)
- Aha Moments: Rewarding for Clients and Researchers Alike
- Master your Trade and Learn by Teaching
- The Value of Top-Line Event Marketing Recap Reporting
- Secondary Research and Experiential Marketing Analytics
- The Key to Collecting Consistent Field Staff Data
- Taking A Comprehensive Approach to Measurement
- Tips to Keep You on Schedule While Working From Home
- Couponing at an Experiential Marketing Event
- Better Visualization for Event Marketing Data
- Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)
- The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing
- Simple Steps to Formatting Your Next Survey
- Qualitative Metrics You Should Collect
- Good Deeds Pay and Word of Mouth Spreads Quickly
- The Purpose Behind Consumer Targeting in Event Marketing
- Events Engagement: What is the Target Reach Rate Really Showing?
- Three tips for Project Review and Evaluation
- For Better or for Worse: Comparison in Experiential Marketing Research
- Event Marketing Field Staff Metrics That Are Out of the Box
- How to Measure Product Trials
- How to Do a Focus Group at your Next Event (and Why)
- Using Research to Measure Change and Assess Impact
- Event Sampling and Purchase Intent Metric Improvement
- Four Key Elements of a Successful Research Methodology
- Experiential Marketing Recap in a Flash-Report
- What's in a Word? A Single Word Can Make or Break Your Campaign
- Using Surveys to Measure Experiential Marketing Campaigns
- Event Marketing Insights May Come Down to the Finest Detail
- Tips on Keeping Your Reporting Fresh
- Launching a Research Project: Best Practices
- Two Event Marketing Measurement Ideas to Consider
- Event Marketing ROI Measurement Model and Benchmarks
- Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
- Collecting Consumer Insights with Experiential
- Key Performance Indicators for an Experiential Marketing Firm
- Event Marketing Performance: How to Report It
- Event Marketing Data Collection Can Make You or Break You
- Breaking Down Experiential Marketing Field Staff Data
- What to Ask in Event Marketing Post-event Surveys
- Collecting Event Marketing Data in Many Markets
- Scheduling In-depth Interviews for Market Research
- Integrating Experiential Marketing with Impressive Results
- Framing Event Marketing Value for Client and Brand Teams
- Defining a Good Experiential Marketing Analytics Team
- Accounting for Shifts in Event Marketing Data
- Experiential Marketing and Retail Associate Surveys
- Event Marketing and Venue Selection
- Event Marketing Data Collection and Materials Management
- Event Marketing and Innovative Consumer Touch Points
- Event Marketing Consumer and the Purchase Cycle
- Synthesizing Experiential Marketing Data for Actionable Insights
- Treating Likert Scales in Event Marketing Research
- Experiential Marketing and Fielding Post-Event Research
- Experiential Measurement Example: Sample Type and Consumer Reach
- Supporting the Experiential Marketing Analytics Team
- Experiential Marketing and On-premise Depletion Data
- Experiential Marketing Measurement Road Map
- Multi-brand Surveys in Event Marketing Data Collection
- Impact of A Full Experience in Event Marketing – Part II
- Event Marketing and Customer Lifetime Value
- Going Beyond Experiential Marketing Analytics
- Assessing On-site Sales from your Event Marketing
- Impact of A Full Experience in Event Marketing – Part I
- Going for Deep Segmentation in Spirits Event Marketing
- Auditing Sampling Staff in Event Marketing
- “Analysis Paralysis” in Experiential Marketing
- Organizing and Sorting Experiential Marketing Data
- Impact of Couponing in Experiential Marketing
- Predictive Sales Modeling in Experiential Marketing
- The One Reason to Not Report Event Marketing ROI
- Experiential Marketing Research & Proactive Communication
- Contingency Planning in Experiential Marketing
- Secondary Resources & Experiential Marketing Research
- Experiential Marketing In-Depth Interviews: Drafting Discussion Guides
- Sampling and On-site Sales in Experiential Marketing
- Finding Work-Life Balance in Experiential Marketing Analytics
- Research Terms in Experiential Marketing Analytics
- Tools to Write Frequent Experiential Marketing Reports
- How Leading Questions Lead to Biased Market Research
- Experiential Marketing Impressions, Interactions, and Immersions
- Ensuring Data Integrity – Part Two
- Event Marketing Reporting: Delivering Impactful Results
- Ethnography Training for Experiential Marketing Event Staff
- How to Obtain a Full Count of Your Event Impressions
- Equipping Experiential Marketing Event Staff With Measurement Tools
- Taking Experiential Marketing to a New Level With Outdoor Activities
- Gathering Experiential Marketing Intelligence That Makes You Competitive
- Presenting Event Marketing Research
- How to Use Event Marketing Benchmarks to Predict Experiential ROI
- Managing Historical Experiential Marketing Data
- Venue Selection in Event Marketing - A Case for State Fairs
- Measuring Event Marketing Impact Through Post-Event Surveys
- Collecting Clean and Quality Event Marketing Data
- Using Experiential Marketing Benchmarks
- Point A to Point B in Event Marketing Measurement
- Event Footprint Placement Makes a Difference in Experiential
- How to Write Experiential Marketing Recaps in Little Time
- Collecting Event Marketing Field Staff Data
- Dealing With Survey Length in Event Marketing
- How Unique Venues Could Bolster Experiential Marketing
- Questions to Include in Every Event Marketing Survey
- How to Launch an Event Measurement Effort
- How to Follow Up With Consumers in Event Marketing
- Understanding the Impact of Cause Marketing in Experiential
- How to Define Event Marketing Research Objectives
- Modeling Return-on-Investment of In-Store Demos
- Facing Event Marketing Report Writing Anxieties: Part 3
- Gathering Consumer Feedback at Events
- Discovering Consumer Attitudes Can Identify Prospective Customers
- Best Practices for Event Research Methodology (Part 2)
- Why Should You Outsource Your Event Measurement?
- Facing Event Marketing Report Writing Anxieties: Part 2
- Managing Event Marketing Field Staff Data
- What to do When Event ROI and Consumer Insights Differ
- Best Practices for Event Research Methodology (Part 1)
- Where do Experiential Marketing Insights Come From?
- Facing Event Marketing Report Writing Anxieties: Part 1
- Survey Participants Playing Hopscotch
- Data Visualization With Tables
- How to Determine What Samples are Giving Your Brand the Biggest Impact
- Measuring Customer Value In Event ROI Models
- Moderating Success
- Incorporating Open-Ended Feedback
- Avoiding Bias When Projecting Event Recap Metrics
- How To Distinguish Between Category Sales and Brand Sales
- The Value of Employing a Research Manager Seasoned in Your Event Marketing Product’s Category
- Quick Guidelines for Making Your Survey Design Cleaner
- Understanding the Behavior of Retail Consumer Groups
- Why 'Actual Purchase' Is The Wrong Event Marketing Metric
- The Importance of Clean Field Staff Reporting
- Holy Infographics, Batman!
- On the Road Again With Survey Ethnographers
- Measuring ROI With On-Site Purchases
- The Path to Good Event Measurement
- The Value of Measuring Event Marketing Data Year Over Year
- With Great Market Research Data Comes Great Responsibility
- Tips for Managing Paper Surveys
- Presentation Format Can Make or Break a Market Research Report
- Six Things You Can Do In Event Marketing to Increase Response
- My Awesome Experience Building a Predictive Model
- The Cold, Hard Facts Behind Creating a Successful Viral Marketing Campaign
- Getting Some Help with Panel Research
- Psychographic Targeting in Event Marketing - PortMA Example
- Industry Trends: Event ROI Measurement 2013 vs 2014
- A Couple of Thoughts on Dashboards
- Setting Up For Success: Creating Professional Goals that Matter
- Time is a Factor in Event Marketing
- The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured
- Quality Versus Quantity in Event Marketing
- What Venue Type is Best for your Sampling Program?
- Ensuring Data Integrity (Part 1)
- Statistical Significance Versus Meaningful Significance
- The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
- Constructing the "Perfect" Survey
- Open-Ended Responses: Tell Me What You Think
- Reviewing Past Research: What Didn't Work Last Time?
- Marrying Your Survey Data Collection Sources
- Reviewing Past Research: What Worked Last Time?
- Using Event Marketing Field Reports to Develop Actionable Insights
- Making the Stretch With Survey Data Collection
- Measuring Member Satisfaction Goes a Long Way
- Event Marketing ROI Versus Predicting Event Marketing ROI
- How to Deal With Limited Demographics in Your Sample
- Surveying the Target Consumer: How Many is Enough?
- The Ultimate Event Recap Template
- Elevating Traditional Qualitative Methods with Technology
- Defining Language to Find Actionable Insights
- Judging the Relevance of Survey Results
- How Post-Event Surveys Inform Marketing Strategy
- Tactical Versus Strategic Data and Reporting
- At the Intersection of Qualitative and Quantitative Research
- How Last Year's Data Collection Informs Strategy
- Three Market Research Report Writing Tips
- Consumer Purchase Cycles and Event Marketing Return-on-Investment
- Defining a Market in Experiential Measurement
- Pilot Study - Luxury or Necessity?
- How Data Trends Uncover New Insights
- Measuring a Sales Funnel
- Building Communication Strategies that Drive Behavioral Change
- Ways to Streamline Data Collection Training
- Turning Bad News Into an Opportunity
- The Importance of Post-Event Research
- Methodology Brief Development
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
- Perceptual Mapping Pitfalls
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)
- When a Picture is Really Worth a Thousand Words
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)
- Monitoring Data Collection for Accuracy
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)
- Best Practices for Project Launch
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)
- The Metric Where Opportunity Is Hiding
- Case Study: Household Fixtures Tour
- A New Look at Customer Retention
- The Importance of Data Consistency
- Hitting the Marque With Spirits Sampling
- Year-To-Year Impact Paints a Bigger Picture
- Looking Back
- Message to Market Match in Product Sampling
- Keeping ROI In Perspective
- Measuring Program Success With Benchmarks
- Delivering Value in a Program Recap
- ROI Outside the Bottle
- Travel & Leisure Event Marketing Quality vs. Quantity
- How To Estimate the Dollar Value of Event Marketing Impressions
- Field Data Helps Read Between the Lines of Survey Results
- Consumers Sampled - Start Collecting It Now!
- The Importance of Hitting the Demographic Target
- Response Rate Benchmarks from Post-Event Surveys
- Secondary Research...Feels Like College?
- Using Post-Event Metrics to Measure Consumer Behavior
- What is Actionable Event Data?
- Performance Goals Go Beyond Standard Metrics
- Building an Agency by Doing Good Work at a Fair Price
- Actual Versus Intended Post-Event Behavior
- Seeing Through Consumer Bias
- Consumer Shifts
- How Control Groups Help Measure Impact
- The PortMA Event Recap Review Process
- Market Saturation
- Consumer Awareness Impact on Big Ticket Purchase Intent
- Recruiting and Training Ethnographers for On-Site Interviews
- How Sampling Metrics Impact Experiential Strategy
- New Product CPG and Experiential Impact
- Training Your Team on Event Marketing ROI Benchmarks
- Using Last Year's Experiential Recap to Plan Next Year's Program
- Where Event Measurement Becomes Actionable
- Using Research to Know What You Don't Know
- Measuring Events Is As Much Compassion As It Is Skill
- Purchase vs. Recommend: Which is Better?
- Extending Your Agency Brand with Measurement
- Predicting The Future During a Project Launch
- 3 Steps to Really Making Experiential Metrics Actionable
- Samples Vs. Sampled
- Free Lunches Do Exist in Experiental Marketing
- The Importance of Hitting Your Target
- Survey and Consumer Feedback Innovation
- Too Soon To Tell?
- Good Karma and a Sale
- Case Study: Measuring An Experiential Mobile Tour
- Three Keys to Successful Event Marketing Measurement
- Five Business Analytic Principles
- How Do Market Research Consultants Make Insights Actionable?
- How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data
- How To Measure Marketing (Article 3 of 3)
- January 2010 Consumer Spend Appears Down
- What Makes for a Good In-Store Demonstration?
- Maximizing Online Marketing Results is All About Reach
- Musing on Business Analytics at a Late Hour
- Premium Impressions
- How To Predict The Success Of A New Product Launch
- ROI on Experiential vs. Above the Line Advertising
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Marketing Insights
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
- Fostering Long-Term Experiential Marketing Success
- Leverage Predictive Data for Next Year’s Experiential Marketing Strategy
- Experiential Marketing Recap Reports that Drive Business Growth
- How to Deliver an Actionable Experiential Marketing Report
- Decoding Age Distribution in Experiential Marketing
- Interview with Isaac Simpson Pt. 2 (S1-E033-02)
- Interview with Isaac Simpson Pt. 2 (S1-E033-01)
- Interview with Isaac Simpson Pt. 1 (S1-E032-02)
- Interview with Isaac Simpson Pt. 1 (S1-E032-01)
- Interview with Steve Randazzo (S1-E030-02)
- Interview with Steve Randazzo (S1-E030-01)
- Interview with Steve Randazzo (S1-E029-02)
- Interview with Steve Randazzo (S1-E029-01)
- CES 2020 with David Paull (S1-E028-02)
- CES 2020 with David Paull (S1-E028-01)
- CES 2020 with David Paull (S1-E027-02)
- CES 2020 with David Paull (S1-E027-01)
- The Future of Consumer Tech (S1-E026-02)
- The Future of Consumer Tech (S1-E026-01)
- Measuring Sales and Longtail Brands Pt. 1 (S1-E012-01)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 2 (S1-E009-02)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)
- Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)
- How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
- What's in a Word? A Single Word Can Make or Break Your Campaign
- In Marketing Is There Such a Thing as too Much Data?
- How To Prove The Importance of Incorporating Research
- Examining a Smaller Scope: Market Analysis for the Smaller Events
- Event Marketing ROI Measurement Model and Benchmarks
- Stuck in a Rut? Additional Analysis Can Possibly Break You Free
- Know Your Customers or Kiss Them Goodbye
- How to Measure the Influence of Your Communication
- Data Speaks: Tell the Best Story With the Data That was Collected
- Data Cleaning in Event Marketing
- Collecting Consumer Insights with Experiential
- Focus Group Recruiting Tips and Event Marketing
- Event Footprint Placement Makes a Difference in Experiential
- How to Define Event Marketing Research Objectives
- Modeling Return-on-Investment of In-Store Demos
- Where do Experiential Marketing Insights Come From?
- The Value of Measuring Event Marketing Data Year Over Year
- Six Things You Can Do In Event Marketing to Increase Response
- The Cold, Hard Facts Behind Creating a Successful Viral Marketing Campaign
- Psychographic Targeting in Event Marketing - PortMA Example
- Time is a Factor in Event Marketing
- Quality Versus Quantity in Event Marketing
- What Venue Type is Best for your Sampling Program?
- The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
- Reviewing Past Research: What Worked Last Time?
- Using Event Marketing Field Reports to Develop Actionable Insights
- Making the Stretch With Survey Data Collection
- How to Deal With Limited Demographics in Your Sample
- Surveying the Target Consumer: How Many is Enough?
- The Ultimate Event Recap Template
- Defining Language to Find Actionable Insights
- How Post-Event Surveys Inform Marketing Strategy
- Consumer Purchase Cycles and Event Marketing Return-on-Investment
- Pilot Study - Luxury or Necessity?
- How Data Trends Uncover New Insights
- Measuring a Sales Funnel
- Turning Bad News Into an Opportunity
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
- Perceptual Mapping Pitfalls
- Best Practices for Project Launch
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)
- The Metric Where Opportunity Is Hiding
- Hitting the Marque With Spirits Sampling
- Travel & Leisure Event Marketing Quality vs. Quantity
- Field Data Helps Read Between the Lines of Survey Results
- Secondary Research...Feels Like College?
- Performance Goals Go Beyond Standard Metrics
- Building an Agency by Doing Good Work at a Fair Price
- Seeing Through Consumer Bias
- The PortMA Event Recap Review Process
- Market Saturation
- Consumer Awareness Impact on Big Ticket Purchase Intent
- Recruiting and Training Ethnographers for On-Site Interviews
- Purchase vs. Recommend: Which is Better?
- Predicting The Future During a Project Launch
- 3 Steps to Really Making Experiential Metrics Actionable
- Free Lunches Do Exist in Experiental Marketing
- Too Soon To Tell?
- Chicken, or egg?
- The Story Behind the Statistics
- Five Business Analytic Principles
- How Do Market Research Consultants Make Insights Actionable?
- How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data
- How To Measure Marketing (Article 3 of 3)
- Musing on Business Analytics at a Late Hour
- Show all articles ( 77 ) Collapse Articles
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Measuring Experiential ROI
- Standardizing Your Approach to Experiential Marketing Success
- The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
- The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
- How to Guarantee Your Experiential Recap Report is Actionable
- Reliable Data Collection for Live Events
- Leveraging the Power of Purchase Intent (Part 2)
- Leveraging the Power of Purchase Intent (Part 1)
- The Ultimate Onsite Event Survey Template
- Setting KPIs That Won't Get You In Trouble (S1-E023-01)
- How to Implement Sales Tracking Solutions
-
B2B Sales
-
Market Research Case Studies
- Fostering Long-Term Experiential Marketing Success
- Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study
- Case Study: Measuring On-Premise Experiential (S1-E031-02)
- Case Study: Measuring On-Premise Experiential (S1-E031-01)
- Case Study: How Retail Sampling Grew ROI (S1-E015-02)
- Case Study: How Retail Sampling Grew ROI (S1-E015-01)
- Case Study: CPG Ready-to-Serve Retail Sampling
- Case Study: Household Fixtures Tour
- Case Study: Travel and Tourism
- Case Study: Wine and Spirits Sampling ROI
- Case Study: Measuring An Experiential Mobile Tour
- Case Study: Value of Annual Finance Business Conference
-
Research Reporting
- Leverage Predictive Data for Next Year’s Experiential Marketing Strategy
- Experiential Marketing Recap Reports that Drive Business Growth
- How to Deliver an Actionable Experiential Marketing Report
- Validating What You Think You Know with Data (S1-E025-02)
- Validating What You Think You Know with Data (S1-E025-01)
- Tracking Satisfaction (S1-E021-02)
- Tracking Satisfaction (S1-E021-01)
- How-To Guide to Satisfaction Research (S1-E020-02)
- How-To Guide to Satisfaction Research (S1-E020-01)
- Ranking and Diagnostic Reporting Techniques Pt. 2 (S1-E014-02)
- Ranking and Diagnostic Reporting Techniques Pt. 1 (S1-E014-01)
- Management by Exception in Dashboard Reporting (S1-E013-01)
- Being Productive with Beethoven: Symphonies to Meet Your Reporting Deadlines
-
Experiential Benchmarks
- Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study
- Mastering the Art of Winning Experiential Marketing RFPs
- Boost B2B Prospects with Experiential Marketing Benchmarks
- Unlocking Engagement: The Secret to Measuring Event Marketing Interactions
- Negotiate Better Sponsorships (S1-E022-02)
- Negotiate Better Sponsorships (S1-E022-01)
- Using Benchmarks to Win More Business Pt. 2 (S1-E007-02)
- Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)
- In-Store Sampling Benchmarks Report for Experiential Retail Marketing
- Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
- Using Experiential Marketing Benchmarks
- It's A First
-
Data Collection
-
Event Marketing Impressions
- Maximizing Reach Efficiency in Experiential Marketing
- Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
- Event Marketing ROI Measurement Model and Benchmarks
- What is an Event Marketing Impression?
- Experiential Marketing Impressions, Interactions, and Immersions
- How to Obtain a Full Count of Your Event Impressions
- The Dollar Value of Experiential Marketing Impressions
- How To Estimate the Dollar Value of Event Marketing Impressions
-
Event Marketing Metrics
- Maximizing Reach Efficiency in Experiential Marketing
- Projecting Performance: Experiential Marketing Run-Rate
- Decoding Age Distribution in Experiential Marketing
- Leveraging the Power of Purchase Intent (Part 2)
- Leveraging the Power of Purchase Intent (Part 1)
- The Ultimate Onsite Event Survey Template
- Unlocking Engagement: The Secret to Measuring Event Marketing Interactions
- Fixing Common Field Staff Performance Issues (S1-E034-02)
- Fixing Common Field Staff Performance Issues (S1-E034-01)
- How to Measure and Manage Cost per Engagement (S1-E018-02)
- How To Measure and Manage Cost per Engagement (S1-E018-01)
- What Are The Best Event Survey Questions? (S1-E017-02)
- What Are The Best Event Survey Questions? (S1-E017-01)
- What Questions Should I Ask of Field Staff? (S1-E016-02)
- Build A Marketing Strategy with Brad Wirz Pt. 2 (S1-E008-02)
- Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)
- Sample Size Is Important
- How to Include Word Of Mouth Impressions (S1-E000-03)
- Calculating Accurate Mobile Impressions (S1-E000-01)
- Onsite Impression Counting Methods (S1-E000-02)
- Granularity in Benchmarks for Event Marketing
- Using Surveys to Measure Experiential Marketing Campaigns
- Event Marketing Insights May Come Down to the Finest Detail
- Event Marketing ROI Measurement Model and Benchmarks
- Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
- What Exactly is Brand Advocacy in Experiential Marketing?
- Wearing Two Hats: Perspective Matters in Efficiency
- What is an Event Marketing Impression?
- Measuring Event Impact Through Post-Event Surveys
- Data Cleaning in Event Marketing
- Experiential Marketing Impressions, Interactions, and Immersions
- Taking Experiential Marketing to a New Level With Outdoor Activities
- Managing Historical Experiential Marketing Data
- Venue Selection in Event Marketing - A Case for State Fairs
- Using Experiential Marketing Benchmarks
- How to Write Experiential Marketing Recaps in Little Time
- Collecting Event Marketing Field Staff Data
- How Unique Venues Could Bolster Experiential Marketing
- How to Launch an Event Measurement Effort
- Understanding the Impact of Cause Marketing in Experiential
- Modeling Return-on-Investment of In-Store Demos
- Best Practices for Event Research Methodology (Part 2)
- Why Should You Outsource Your Event Measurement?
- What to do When Event ROI and Consumer Insights Differ
- Facing Event Marketing Report Writing Anxieties: Part 1
- Data Visualization With Tables
- How to Determine What Samples are Giving Your Brand the Biggest Impact
- Avoiding Bias When Projecting Event Recap Metrics
- The Value of Employing a Research Manager Seasoned in Your Event Marketing Product’s Category
- Understanding the Behavior of Retail Consumer Groups
- Why 'Actual Purchase' Is The Wrong Event Marketing Metric
- The Importance of Clean Field Staff Reporting
- Measuring ROI With On-Site Purchases
- The Path to Good Event Measurement
- The Value of Measuring Event Marketing Data Year Over Year
- My Awesome Experience Building a Predictive Model
- Psychographic Targeting in Event Marketing - PortMA Example
- Industry Trends: Event ROI Measurement 2013 vs 2014
- A Couple of Thoughts on Dashboards
- Time is a Factor in Event Marketing
- Quality Versus Quantity in Event Marketing
- What Venue Type is Best for your Sampling Program?
- Ensuring Data Integrity (Part 1)
- The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
- Reviewing Past Research: What Didn't Work Last Time?
- Reviewing Past Research: What Worked Last Time?
- Using Event Marketing Field Reports to Develop Actionable Insights
- Event Marketing ROI Versus Predicting Event Marketing ROI
- Surveying the Target Consumer: How Many is Enough?
- Judging the Relevance of Survey Results
- How Post-Event Surveys Inform Marketing Strategy
- How Last Year's Data Collection Informs Strategy
- Consumer Purchase Cycles and Event Marketing Return-on-Investment
- Defining a Market in Experiential Measurement
- Pilot Study - Luxury or Necessity?
- How Data Trends Uncover New Insights
- Measuring a Sales Funnel
- Ways to Streamline Data Collection Training
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)
- Monitoring Data Collection for Accuracy
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)
- Case Study: Household Fixtures Tour
- A New Look at Customer Retention
- The Importance of Data Consistency
- Year-To-Year Impact Paints a Bigger Picture
- Message to Market Match in Product Sampling
- Measuring Program Success With Benchmarks
- Delivering Value in a Program Recap
- The Dollar Value of Experiential Marketing Impressions
- How to Estimate the Dollar Value of Event Marketing Impressions
- How To Estimate the Dollar Value of Event Marketing Impressions
- Consumers Sampled - Start Collecting It Now!
- The Importance of Hitting the Demographic Target
- Response Rate Benchmarks from Post-Event Surveys
- Using Post-Event Metrics to Measure Consumer Behavior
- What is Actionable Event Data?
- Actual Versus Intended Post-Event Behavior
- Consumer Shifts
- How Sampling Metrics Impact Experiential Strategy
- Measuring Events Is As Much Compassion As It Is Skill
- Extending Your Agency Brand with Measurement
- Samples Vs. Sampled
- The Importance of Hitting Your Target
- How Many Responses Do I Need?
- The Story Behind the Statistics
- Three Keys to Successful Event Marketing Measurement
- Premium Impressions
- ROI on Experiential vs. Above the Line Advertising
- Show all articles ( 95 ) Collapse Articles
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Podcast
- Working Remote - PortMA's Tools and Approach (S1-E035-02)
- Working Remote - PortMA's Tools and Approach (S1-E035-01)
- Fixing Common Field Staff Performance Issues (S1-E034-02)
- Fixing Common Field Staff Performance Issues (S1-E034-01)
- Interview with Isaac Simpson Pt. 2 (S1-E033-02)
- Interview with Isaac Simpson Pt. 2 (S1-E033-01)
- Interview with Isaac Simpson Pt. 1 (S1-E032-02)
- Interview with Isaac Simpson Pt. 1 (S1-E032-01)
- Case Study: Measuring On-Premise Experiential (S1-E031-02)
- Case Study: Measuring On-Premise Experiential (S1-E031-01)
- Interview with Steve Randazzo (S1-E030-02)
- Interview with Steve Randazzo (S1-E030-01)
- Interview with Steve Randazzo (S1-E029-02)
- Interview with Steve Randazzo (S1-E029-01)
- CES 2020 with David Paull (S1-E028-02)
- CES 2020 with David Paull (S1-E028-01)
- CES 2020 with David Paull (S1-E027-02)
- CES 2020 with David Paull (S1-E027-01)
- The Future of Consumer Tech (S1-E026-02)
- The Future of Consumer Tech (S1-E026-01)
- Validating What You Think You Know with Data (S1-E025-02)
- Validating What You Think You Know with Data (S1-E025-01)
- Discover What You Didn't Know with Data (S1-E024-02)
- Discovering What You Didn't Know with Data (S1-E024-01)
- Setting KPIs That Won't Get You In Trouble (S1-E023-01)
- Negotiate Better Sponsorships (S1-E022-02)
- Negotiate Better Sponsorships (S1-E022-01)
- Tracking Satisfaction (S1-E021-02)
- Tracking Satisfaction (S1-E021-01)
- How-To Guide to Satisfaction Research (S1-E020-02)
- How-To Guide to Satisfaction Research (S1-E020-01)
- How To Craft A Customer Loyalty ROI Model (S1-E019-02)
- How To Craft A Customer Loyalty ROI Model (S1-E019-01)
- How to Measure and Manage Cost per Engagement (S1-E018-02)
- How To Measure and Manage Cost per Engagement (S1-E018-01)
- What Are The Best Event Survey Questions? (S1-E017-02)
- What Are The Best Event Survey Questions? (S1-E017-01)
- What Questions Should I Ask of Field Staff? (S1-E016-02)
- What Questions Should I Ask of Field Staff? (S1-E016-01)
- Case Study: How Retail Sampling Grew ROI (S1-E015-02)
- Case Study: How Retail Sampling Grew ROI (S1-E015-01)
- Ranking and Diagnostic Reporting Techniques Pt. 2 (S1-E014-02)
- Ranking and Diagnostic Reporting Techniques Pt. 1 (S1-E014-01)
- Management by Exception in Dashboard Reporting (S1-E013-01)
- Measuring Sales and Longtail Brands Pt. 2 (S1-E012-02)
- Measuring Sales and Longtail Brands Pt. 1 (S1-E012-01)
- Why We Love Maverick Clients Pt. 2 (S1-E011-02)
- Why We Love Maverick Clients Pt. 1 (S1-E011-01)
- Making Better Decisions with Data Pt. 2 (S1-E010-02)
- Making Better Decisions with Data Pt.1 (S1-E010-01)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 2 (S1-E009-02)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)
- Build A Marketing Strategy with Brad Wirz Pt. 2 (S1-E008-02)
- Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)
- Using Benchmarks to Win More Business Pt. 2 (S1-E007-02)
- Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)
- Experiential Measurement Pt. 3 (S1-E006-03)
- Experiential Measurement Pt. 2 (S1-E006-02)
- Experiential Measurement Pt. 1 (S1-E006-01)
- Interview with Andy Plax (S1-E004-E005)
- The Message-to-Market Match (S1-E003-02)
- Marketing Is All About The Message (S1-E003-01)
- How to Tell the Future (S1-E002)
- Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
- How to Include Word Of Mouth Impressions (S1-E000-03)
- Calculating Accurate Mobile Impressions (S1-E000-01)
- Onsite Impression Counting Methods (S1-E000-02)
- Show all articles ( 52 ) Collapse Articles
-
Podcast Season 1
- Working Remote - PortMA's Tools and Approach (S1-E035-02)
- Working Remote - PortMA's Tools and Approach (S1-E035-01)
- Fixing Common Field Staff Performance Issues (S1-E034-02)
- Fixing Common Field Staff Performance Issues (S1-E034-01)
- Interview with Isaac Simpson Pt. 2 (S1-E033-02)
- Interview with Isaac Simpson Pt. 2 (S1-E033-01)
- Interview with Isaac Simpson Pt. 1 (S1-E032-02)
- Interview with Isaac Simpson Pt. 1 (S1-E032-01)
- Case Study: Measuring On-Premise Experiential (S1-E031-02)
- Case Study: Measuring On-Premise Experiential (S1-E031-01)
- Interview with Steve Randazzo (S1-E030-02)
- Interview with Steve Randazzo (S1-E030-01)
- Interview with Steve Randazzo (S1-E029-02)
- Interview with Steve Randazzo (S1-E029-01)
- CES 2020 with David Paull (S1-E028-02)
- CES 2020 with David Paull (S1-E028-01)
- CES 2020 with David Paull (S1-E027-02)
- CES 2020 with David Paull (S1-E027-01)
- The Future of Consumer Tech (S1-E026-02)
- The Future of Consumer Tech (S1-E026-01)
- Validating What You Think You Know with Data (S1-E025-02)
- Validating What You Think You Know with Data (S1-E025-01)
- Discover What You Didn't Know with Data (S1-E024-02)
- Discovering What You Didn't Know with Data (S1-E024-01)
- Setting KPIs That Won't Get You In Trouble (S1-E023-01)
- Negotiate Better Sponsorships (S1-E022-02)
- Negotiate Better Sponsorships (S1-E022-01)
- Tracking Satisfaction (S1-E021-02)
- Tracking Satisfaction (S1-E021-01)
- How-To Guide to Satisfaction Research (S1-E020-02)
- How-To Guide to Satisfaction Research (S1-E020-01)
- How To Craft A Customer Loyalty ROI Model (S1-E019-02)
- How To Craft A Customer Loyalty ROI Model (S1-E019-01)
- How to Measure and Manage Cost per Engagement (S1-E018-02)
- How To Measure and Manage Cost per Engagement (S1-E018-01)
- What Are The Best Event Survey Questions? (S1-E017-02)
- What Are The Best Event Survey Questions? (S1-E017-01)
- What Questions Should I Ask of Field Staff? (S1-E016-02)
- What Questions Should I Ask of Field Staff? (S1-E016-01)
- Case Study: How Retail Sampling Grew ROI (S1-E015-01)
- Ranking and Diagnostic Reporting Techniques Pt. 2 (S1-E014-02)
- Ranking and Diagnostic Reporting Techniques Pt. 1 (S1-E014-01)
- Management by Exception in Dashboard Reporting (S1-E013-01)
- Measuring Sales and Longtail Brands Pt. 2 (S1-E012-02)
- Measuring Sales and Longtail Brands Pt. 1 (S1-E012-01)
- Why We Love Maverick Clients Pt. 2 (S1-E011-02)
- Why We Love Maverick Clients Pt. 1 (S1-E011-01)
- Making Better Decisions with Data Pt. 2 (S1-E010-02)
- Making Better Decisions with Data Pt.1 (S1-E010-01)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 2 (S1-E009-02)
- Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)
- Build A Marketing Strategy with Brad Wirz Pt. 2 (S1-E008-02)
- Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)
- Using Benchmarks to Win More Business Pt. 2 (S1-E007-02)
- Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)
- Experiential Measurement Pt. 3 (S1-E006-03)
- Experiential Measurement Pt. 2 (S1-E006-02)
- Experiential Measurement Pt. 1 (S1-E006-01)
- Interview with Andy Plax (S1-E004-E005)
- The Message-to-Market Match (S1-E003-02)
- Marketing Is All About The Message (S1-E003-01)
- How to Tell the Future (S1-E002)
- Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
- How to Include Word Of Mouth Impressions (S1-E000-03)
- Calculating Accurate Mobile Impressions (S1-E000-01)
- Onsite Impression Counting Methods (S1-E000-02)
- Show all articles ( 51 ) Collapse Articles
-
Uncategorized
-
Random Musings
- CES 2020 with David Paull (S1-E028-02)
- CES 2020 with David Paull (S1-E028-01)
- CES 2020 with David Paull (S1-E027-02)
- CES 2020 with David Paull (S1-E027-01)
- The Future of Consumer Tech (S1-E026-02)
- The Future of Consumer Tech (S1-E026-01)
- How We Manage the Kids’ Cell Phones
- Managing Your Time Mindfully in a Fast-Paced Career
- Remote Team-building at an Event Marketing Analytics Firm
- How a Fast-Paced Agency Gets Their Blogs Done
- Fatigue or How I Lost the Peanut Butter
- Why? Because I Said So....
-
Retail Analytics
- Case Study: How Retail Sampling Grew ROI (S1-E015-01)
- How to Determine What Samples are Giving Your Brand the Biggest Impact
- Why 'Actual Purchase' Is The Wrong Event Marketing Metric
- Defining a Market in Experiential Measurement
- The PortMA Event Recap Review Process
- How Experiential Marketing Increases Sales Volume From Current Channels
- Five Business Analytic Principles
- January 2010 Consumer Spend Appears Down
- What Makes for a Good In-Store Demonstration?
-
ROI Modeling
- How to Implement Sales Tracking Solutions
- How Many Samples per Hour?
- Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
- Segmenting Your ROI - Why You Should do it Every Time
- What You Need to Collect to Run PortMA’s ROI Model
- How to Obtain a Full Count of Your Event Impressions
- What to do When Event ROI and Consumer Insights Differ
- Measuring Customer Value In Event ROI Models
- Measuring ROI With On-Site Purchases
- Reviewing Past Research: What Worked Last Time?
- Event Marketing ROI Versus Predicting Event Marketing ROI
- The Ultimate Event Recap Template
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
- Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)
- Case Study: Household Fixtures Tour
- Keeping ROI In Perspective
- ROI Outside the Bottle
- Training Your Team on Event Marketing ROI Benchmarks
- Using Last Year's Experiential Recap to Plan Next Year's Program
- The Story Behind the Statistics
- Case Study: How Radio Drives Website Visitors and Impact
- ROI on Experiential vs. Above the Line Advertising
- Show all articles ( 7 ) Collapse Articles
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Facebook Experiential