Tag - How To Measure Effectivness of Marketing

How to Eliminate Interviewer Bias

Why You Should Add a PortMA Analyst to Your Team

Taking A Comprehensive Approach to Measurement

Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)

Qualitative Metrics You Should Collect

Events Engagement: What is the Target Reach Rate Really Showing?

For Better or for Worse: Comparison in Experiential Marketing Research

How to Measure Product Trials

Using Research to Measure Change and Assess Impact

Event Sampling and Purchase Intent Metric Improvement

How to use In-Depth Interviews to Discover Consumer Preference

Segmenting Your ROI - Why You Should do it Every Time

The Value of Measuring Event Marketing Data Year Over Year

The Metric Where Opportunity Is Hiding

Case Study: Household Fixtures Tour

A New Look at Customer Retention

The Importance of Data Consistency

Hitting the Marque With Spirits Sampling

Year-To-Year Impact Paints a Bigger Picture

Message to Market Match in Product Sampling

Keeping ROI In Perspective

Measuring Program Success With Benchmarks

Delivering Value in a Program Recap

ROI Outside the Bottle

Travel & Leisure Event Marketing Quality vs. Quantity

How To Estimate the Dollar Value of Event Marketing Impressions

Field Data Helps Read Between the Lines of Survey Results

Consumers Sampled - Start Collecting It Now!

The Importance of Hitting the Demographic Target

Response Rate Benchmarks from Post-Event Surveys

Using Post-Event Metrics to Measure Consumer Behavior

What is Actionable Event Data?

Actual Versus Intended Post-Event Behavior

Seeing Through Consumer Bias

Consumer Shifts

How Control Groups Help Measure Impact

The PortMA Event Recap Review Process

Market Saturation

Consumer Awareness Impact on Big Ticket Purchase Intent

How Sampling Metrics Impact Experiential Strategy

New Product CPG and Experiential Impact

Training Your Team on Event Marketing ROI Benchmarks

Using Last Year's Experiential Recap to Plan Next Year's Program

Where Event Measurement Becomes Actionable

Measuring Events Is As Much Compassion As It Is Skill

Purchase vs. Recommend: Which is Better?

Extending Your Agency Brand with Measurement

How Many Responses Do I Need?

How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data

+ 41 Articles

Show Remaining Articles