Tag - How To Measure Marketing Performance

Taking A Comprehensive Approach to Measurement

Event Marketing Field Staff Metrics That Are Out of the Box

How Many Samples per Hour?

Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)

What Exactly is Brand Advocacy in Experiential Marketing?

Industry Trends: Event ROI Measurement 2013 vs 2014

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)

The Metric Where Opportunity Is Hiding

Case Study: Household Fixtures Tour

A New Look at Customer Retention

The Importance of Data Consistency

Hitting the Marque With Spirits Sampling

Year-To-Year Impact Paints a Bigger Picture

Message to Market Match in Product Sampling

Keeping ROI In Perspective

Measuring Program Success With Benchmarks

Delivering Value in a Program Recap

ROI Outside the Bottle

Travel & Leisure Event Marketing Quality vs. Quantity

How To Estimate the Dollar Value of Event Marketing Impressions

Field Data Helps Read Between the Lines of Survey Results

Consumers Sampled - Start Collecting It Now!

The Importance of Hitting the Demographic Target

Response Rate Benchmarks from Post-Event Surveys

Using Post-Event Metrics to Measure Consumer Behavior

What is Actionable Event Data?

Performance Goals Go Beyond Standard Metrics

Actual Versus Intended Post-Event Behavior

Seeing Through Consumer Bias

Consumer Shifts

How Control Groups Help Measure Impact

The PortMA Event Recap Review Process

Market Saturation

Consumer Awareness Impact on Big Ticket Purchase Intent

How Sampling Metrics Impact Experiential Strategy

Training Your Team on Event Marketing ROI Benchmarks

Using Last Year's Experiential Recap to Plan Next Year's Program

Where Event Measurement Becomes Actionable

Measuring Events Is As Much Compassion As It Is Skill

Purchase vs. Recommend: Which is Better?

Extending Your Agency Brand with Measurement

Case Study: Travel and Tourism

How Many Responses Do I Need?

How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data

How To Measure Marketing (Article 3 of 3)

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