Tag - How To Measure Marketing Results

Why You Should Add a PortMA Analyst to Your Team

How to Measure Product Trials

Experiential Marketing Recap in a Flash-Report

Using Surveys to Measure Experiential Marketing Campaigns

Event Marketing Insights May Come Down to the Finest Detail

Event Marketing ROI Measurement Model and Benchmarks

Segmenting Your ROI - Why You Should do it Every Time

Data Speaks: Tell the Best Story With the Data That was Collected

Measuring Event Impact Through Post-Event Surveys

Experiential Marketing Impressions, Interactions, and Immersions

Quality Versus Quantity in Event Marketing

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)

The Metric Where Opportunity Is Hiding

Case Study: Household Fixtures Tour

The Importance of Data Consistency

Hitting the Marque With Spirits Sampling

Year-To-Year Impact Paints a Bigger Picture

Message to Market Match in Product Sampling

Keeping ROI In Perspective

Measuring Program Success With Benchmarks

Delivering Value in a Program Recap

ROI Outside the Bottle

Travel & Leisure Event Marketing Quality vs. Quantity

How To Estimate the Dollar Value of Event Marketing Impressions

Field Data Helps Read Between the Lines of Survey Results

Consumers Sampled - Start Collecting It Now!

The Importance of Hitting the Demographic Target

Using Post-Event Metrics to Measure Consumer Behavior

What is Actionable Event Data?

Performance Goals Go Beyond Standard Metrics

Actual Versus Intended Post-Event Behavior

Seeing Through Consumer Bias

Consumer Shifts

How Control Groups Help Measure Impact

The PortMA Event Recap Review Process

Market Saturation

Consumer Awareness Impact on Big Ticket Purchase Intent

How Sampling Metrics Impact Experiential Strategy

Using Last Year's Experiential Recap to Plan Next Year's Program

Where Event Measurement Becomes Actionable

Measuring Events Is As Much Compassion As It Is Skill

Purchase vs. Recommend: Which is Better?

The Importance of Hitting Your Target

Case Study: Travel and Tourism

How Many Responses Do I Need?

How To Recruit Consumers For Interviews

How Do Market Research Consultants Make Insights Actionable?

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