Tag - market research

How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact

Can Social Media be a Tangible Tool for Market Research?

Granularity in Benchmarks for Event Marketing

The Purpose Behind Consumer Targeting in Event Marketing

Four Key Elements of a Successful Research Methodology

In Marketing Is There Such a Thing as too Much Data?

How To Prove The Importance of Incorporating Research

How Has the Internet Changed Marketing Research?

The Science Behind Market Research

Discovering Consumer Attitudes Can Identify Prospective Customers

Moderating Success

With Great Market Research Data Comes Great Responsibility

Presentation Format Can Make or Break a Market Research Report

Getting Some Help with Panel Research

Setting Up For Success: Creating Professional Goals that Matter

The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured

Statistical Significance Versus Meaningful Significance

Constructing the "Perfect" Survey

Marrying Your Survey Data Collection Sources

Measuring Member Satisfaction Goes a Long Way

Elevating Traditional Qualitative Methods with Technology

Defining Language to Find Actionable Insights

Tactical Versus Strategic Data and Reporting

At the Intersection of Qualitative and Quantitative Research

Three Market Research Report Writing Tips

Defining a Market in Experiential Measurement

Building Communication Strategies that Drive Behavioral Change

Turning Bad News Into an Opportunity

Perceptual Mapping Pitfalls

Best Practices for Project Launch

A New Look at Customer Retention

Message to Market Match in Product Sampling

Consumers Sampled - Start Collecting It Now!

The Importance of Hitting the Demographic Target

Secondary Research...Feels Like College?

How Control Groups Help Measure Impact

Market Saturation

Where Event Measurement Becomes Actionable

Using Research to Know What You Don't Know

3 Steps to Really Making Experiential Metrics Actionable

Free Lunches Do Exist in Experiental Marketing

The Story Behind the Statistics

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