Tag - marketing insights

Standardizing Your Approach to Experiential Marketing Success
The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)
The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)
Fostering Long-Term Experiential Marketing Success
Leverage Predictive Data for Next Year’s Experiential Marketing Strategy
Experiential Marketing Recap Reports that Drive Business Growth
How to Deliver an Actionable Experiential Marketing Report
Mastering the Art of Winning Experiential Marketing RFPs
Boost B2B Prospects with Experiential Marketing Benchmarks
How to Guarantee Your Experiential Recap Report is Actionable
Maximizing Reach Efficiency in Experiential Marketing
Projecting Performance: Experiential Marketing Run-Rate
Decoding Age Distribution in Experiential Marketing
Can Social Media be a Tangible Tool for Market Research?
Three tips for Project Review and Evaluation
What's in a Word? A Single Word Can Make or Break Your Campaign
Brand Perception and Influence Starts Early – Lasts Forever!
How To Prove The Importance of Incorporating Research
Know Your Customers or Kiss Them Goodbye
How to Measure the Influence of Your Communication
Data Speaks: Tell the Best Story With the Data That was Collected
Focus Group Recruiting Tips and Event Marketing
Where do Experiential Marketing Insights Come From?
Why 'Actual Purchase' Is The Wrong Event Marketing Metric
The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
The Ultimate Event Recap Template
Defining Language to Find Actionable Insights
How Post-Event Surveys Inform Marketing Strategy
Consumer Purchase Cycles and Event Marketing Return-on-Investment
Pilot Study - Luxury or Necessity?
How Data Trends Uncover New Insights
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)
The Metric Where Opportunity Is Hiding
A New Look at Customer Retention
Hitting the Marque With Spirits Sampling
Message to Market Match in Product Sampling
Keeping ROI In Perspective
Travel & Leisure Event Marketing Quality vs. Quantity
How To Estimate the Dollar Value of Event Marketing Impressions
Field Data Helps Read Between the Lines of Survey Results
Consumers Sampled - Start Collecting It Now!
The Importance of Hitting the Demographic Target
Response Rate Benchmarks from Post-Event Surveys
Secondary Research...Feels Like College?
Using Post-Event Metrics to Measure Consumer Behavior
What is Actionable Event Data?
Performance Goals Go Beyond Standard Metrics
Building an Agency by Doing Good Work at a Fair Price
Actual Versus Intended Post-Event Behavior
Seeing Through Consumer Bias
Consumer Shifts
The PortMA Event Recap Review Process
Market Saturation
Consumer Awareness Impact on Big Ticket Purchase Intent
New Product CPG and Experiential Impact
Using Last Year's Experiential Recap to Plan Next Year's Program
Where Event Measurement Becomes Actionable
Using Research to Know What You Don't Know
Measuring Events Is As Much Compassion As It Is Skill
Purchase vs. Recommend: Which is Better?
3 Steps to Really Making Experiential Metrics Actionable
Free Lunches Do Exist in Experiental Marketing
The Importance of Hitting Your Target
The Story Behind the Statistics
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