Tag - Reaching the target consumer

Onsite Impression Counting Methods (S1-E000-02)

Applying Return-On-Activity Value to Experiential Measurement

The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing

Qualitative Metrics You Should Collect

The Purpose Behind Consumer Targeting in Event Marketing

Events Engagement: What is the Target Reach Rate Really Showing?

For Better or for Worse: Comparison in Experiential Marketing Research

Using Research to Measure Change and Assess Impact

What's in a Word? A Single Word Can Make or Break Your Campaign

How to use In-Depth Interviews to Discover Consumer Preference

How Many Samples per Hour?

Examining a Smaller Scope: Market Analysis for the Smaller Events

How do Event Marketing and Community Engagement Relate?

How to Measure the Influence of Your Communication

Data Cleaning in Event Marketing

Focus Group Recruiting Tips and Event Marketing

Experiential Measurement Example: Sample Type and Consumer Reach

Event Footprint Placement Makes a Difference in Experiential

Questions to Include in Every Event Marketing Survey

Understanding the Impact of Cause Marketing in Experiential

Best Practices for Event Research Methodology (Part 1)

Facing Event Marketing Report Writing Anxieties: Part 1

Psychographic Targeting in Event Marketing - PortMA Example

Time is a Factor in Event Marketing

How to Deal With Limited Demographics in Your Sample

Surveying the Target Consumer: How Many is Enough?

The Ultimate Event Recap Template

Judging the Relevance of Survey Results

How Last Year's Data Collection Informs Strategy

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)

Best Practices for Project Launch

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)

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