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Building Winning Creative
Your marketing communication strategy is rooted in a presentation of the product benefits, features, and “reason to believe.” There are a number of different ways to present this message. Video, imagery, and text are all common and should be tested.
PortMA makes use of national consumer panels to test marketing communications video, images, and text. We work with you and your creative team to take a core message, develop two to three variations, and test consumer response to these messages with an online survey.
PortMA’s unique approach to message testing gives you not only a rank ordering of which concepts/ imagery performed better but also tells you why. We can deconstruct the individual components of a message and report on what will work and what won’t.
“We can deconstruct the individual components of a message and report on what will work and what won’t.”
Our marketing communication strategy development research services provide you and your marketing creative team with feedback that is used to refine messaging and ensure a more effective campaign. The research results provide you with fodder for split-testing and additional creative direction.
Interested in learning more about our message/concept testing? Please contact our team at PortMA today.