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A Full-Service Market Research Agency
The typical market research/marketing analysis project manager on the PortMA team has been designing and managing market research studies for over 8 years. (Some PortMA researchers have been doing it for over 20 years!)
We love market research but we love marketing analysis just a little bit more. PortMA’s marketing research specialists have often been described as marketers who know data.
“PortMA’s marketing research specialists have often been described as marketers who know data.”
We take this knowledge, passion, and experience and focus on a core niche in the market research industry. We focus on making marketing better. We believe good, responsible marketing makes life better. It gives us the opportunity to experience cool things and have amazing experiences.
And we believe data is the path to better marketing. We work to demystify data and demonstrate how to apply statistical techniques and sound research designs to be smarter marketers who work from a value-centric mindset and are true stewards of the brands we serve.
To these ends, we tend to focus on six key areas of market research and marketing analytics:
- Consumer Segmentation
- Message/Concept Testing
- Brand Health/Customer Satisfaction
- Experiential Impact/ROI
- Experiential Benchmarks
- Meeting & Event Impact/ROI
As marketing analysis specialists, the team at PortMA wishes to be your go-to resource for research design, execution, and delivery. Contact us today to learn more about our research solutions!