• Measurement Blueprint?

    Click here to discover the simple formula that more than a dozen agencies and over 60 brands have used to measure the reach, impact and value of your event marketing programs!

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is your Event Marketing Analyst. We collect data (or take what you have collected) and transform it into meaningful status reports and campaign recaps.   PortMA works with your account teams to develop measurement strategies... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

Purchase Intent
August 25, 2016 by

In this article we outline how to value impressions and the role impression value plays in measuring event marketing ROI. You’ve done the hard work, collecting accurate data from each of the five categories of event marketing impressions that we listed on Tuesday,... Read More

Return on Investment
We’ve modeled experiential marketing ROI
August 23, 2016 by

Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our event measurement coaching tools.     We base the return-on-investment model for experiential... Read More

Take back time
August 18, 2016 by

The old adage “Time flies when you’re having fun” proves to be true whether you’re having actual fun or you’re just incredibly busy. In fact, I have noticed that the older I get, the more time seems to speed up, regardless of how I might try to slow... Read More

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