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About

PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More

Services

Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

Creating Professional Goals that Matter
October 23, 2014 by

I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom.  “First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials,... Read More

Ensuring Data Integrity
October 21, 2014 by

Bad data is an unfortunate issue that occurs during research. I’m not talking about incomplete surveys this time, but the complete falsification of data. These types of issues are incredibly rare. But they need to be addressed, nonetheless.   Triggered... Read More

Time is a Factor in Event Marketing
October 15, 2014 by

We’re in the midst of recapping a national event marketing campaign for a spirits brand. The measurement strategy is fairly standard: increase brand awareness, reach the target consumer, generate purchase behavior where it hadn’t existed before. However,... Read More

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