• Measurement Blueprint?

    Click here to discover the simple formula that more than a dozen agencies and over 60 brands have used to measure the reach, impact and value of your event marketing programs!

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is your Event Marketing Analyst. We collect data (or take what you have collected) and transform it into meaningful status reports and campaign recaps.   PortMA works with your account teams to develop measurement strategies... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

September 22, 2016 by

I’ve been involved in market research for so long that Palm Pilots were the hot giveaway at the first customer relationship management conferences I attended! I remember when futurists predicted that mobile technology would be a big thing. Nobody would disagree... Read More

A Case Study Across Three Adult Beverage Categories
September 20, 2016 by

We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000 consumers.     Major Metric Categories We favor three categories of metrics... Read More

September 15, 2016 by

Many of our research projects have in-depth reporting schedules. The longer the program, the more likely it is that we will provide multiple reports for that program. For instance, we may provide flash reports every two weeks in addition to full recaps at... Read More

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