PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Experiential Measurement Blog
How to communicate exactly what you want to say
This is the second post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on report writing, the techniques can be adapted to writing almost anything (like event marketing reports). To that end, some of... Read More
Tips to handle a multitude of event marketing metrics
Managing event marketing field staff data is one of those tasks where the more you do it, the easier it seems. By that, I don’t mean practice makes managing it easier. The more quickly and frequently you respond to problems, the less likely you are to end up... Read More
Meeting the event marketing objectives with more than one solution
We measured an experiential marketing program that activated at volunteer events across the country for a brand of over-the-counter (OTC) medication. The client was relying on us to provide actionable insights from the research to use in their plan for 2015. We... Read More
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