PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Articles / Resources
At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick for an entire week, I worked in both the field and client services roles for a set of projects... Read More
Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an event. There are multiple channels from which you can measure... Read More
How to package new data into a cohesive report.
The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are looking at. Data visualization is the buzzword, but for me it’s kind of like dissecting pieces of math until... Read More
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