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About

PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More

Services

Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

infographics
January 29, 2015 by

Superheroes are a big deal in my house, but I never thought they would (or could) collide with my professional life. On one fateful day, however, I witnessed the communicative power of infographics through none other than the Caped Crusader himself, Batman.   Batman... Read More

ethnographer
January 27, 2015 by

There are a number of ways to improve field staff data collection. Weekly training calls are a great start. The calls don’t need to be more than 15 or 20 minutes, but, by covering the basics, you can ensure that common mistakes are avoided. Additionally,... Read More

ROI
January 21, 2015 by

Normally, any project where we calculate return-on-investment (ROI) includes an essential component from the survey: purchase intent. However, on rare occasions, we employ a survey for an experiential program where we do not measure purchase intent. Here is an... Read More

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