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About

PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More

Services

Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

festival_event
September 30, 2014 by

I have had the pleasure of working on several well executed, high impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you will have eaten at least one of the brands in the past month). That’s not the point.... Read More

data_integrity
September 25, 2014 by

Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you need to look into in further detail. That being said, panel data is never perfect. There are a number of... Read More

stat_sig
September 23, 2014 by

Statistical significance – it doesn’t roll off the tongue easily, but it’s a standard component of a market research report. It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences... Read More

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