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About

PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More

Services

Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

post_event_strategy
July 10, 2014 by

Recently, we recapped survey results for a mobile tour we measured last summer into the fall.  The measurement strategy utilized independent ethnographers surveying event attendees who visited the organization’s footprint, and asking them about what they... Read More

tactical_vs_strategic
July 8, 2014 by

I recently met with a large NGO Bank in Washington DC. We had a great conversation with one of their data and analytic teams talking about how to organize 1,500 writers under a standardized blogging initiative. Their challenge was: how do we convince so many professional,... Read More

qual-quant
July 1, 2014 by

In recent years, I’ve noticed considerably more blended approaches to research than when I first started in this industry. At that time, it was very clear which clients preferred qualitative, and which clients viewed quantitative research as superior. It seemed... Read More

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