Portland Marketing Analytics (PortMA) | Portland, Maine

1.800.917.9983 | info@portma.com

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PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

report writing
How to communicate exactly what you want to say
April 22, 2015 by

This is the second post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on report writing, the techniques can be adapted to writing almost anything (like event marketing reports). To that end, some of... Read More

event marketing
Tips to handle a multitude of event marketing metrics
April 16, 2015 by

Managing event marketing field staff data is one of those tasks where the more you do it, the easier it seems. By that, I don’t mean practice makes managing it easier. The more quickly and frequently you respond to problems, the less likely you are to end up... Read More

event ROI
Meeting the event marketing objectives with more than one solution
March 31, 2015 by

We measured an experiential marketing program that activated at volunteer events across the country for a brand of over-the-counter (OTC) medication. The client was relying on us to provide actionable insights from the research to use in their plan for 2015. We... Read More

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