PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Articles / Resources
Fatigue is the bane of most humans. Causes include boredom, a lack of sleep (which is potentially due to late night web surfing for the most hilarious cat video) or exhausting trials during the day (see previous web surfing). Ultimately, fatigue finds its way... Read More
I’ve been thinking a lot about qualitative research these past few days, and one thing that always pops into my head is how do we ask the all-important why question.
In both qualitative and quantitative research, the need to ask “why” arises.... Read More
Scales drive a survey much like caffeine drives this market researcher from time to time (ok most of the time). We ask how likely are you on a scale of one to five to purchase, what’s your opinion on a scale of one to seven, if you were to recommend on... Read More
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