PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Articles / Resources
“We’re all pilgrims on the same journey – but some pilgrims have better road maps.”
~ Nelson DeMille
As researchers, it’s easy to navigate each experiential marketing research project because it’s our job to set up and execute measurement strategies.... Read More
Surveying just one brand at events is easy, but you’ll frequently want to sample multiple brands, or different versions of the same brand in your event marketing program, However, multiple brands can complicate things significantly.
You’ll want to make sure... Read More
IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for a health food product distributed on the west coast.
I recently wrote about the impact... Read More
Read More From Our Blog...