PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Experiential Measurement Blog
You’re researching your brand’s share of the market and you discover that a large portion of the consumers you reached had purchased your product before, but not recently enough to be considered a current customer. They’re labeled former, or lapsed... Read More
Consumer packaged goods are interesting specifically because they have such low customer retention rates. The low cost of changing brands means that people aren’t necessarily reluctant to switch products, something that plagues many other industries. ... Read More
When you’re managing the measurement for a nationwide experiential program clean and consistent data is critical. This data comes in two forms:
Survey Data: this is almost always collected via a tablet PC and uploaded seamlessly to one of our web based survey... Read More
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