• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

Laptop graph
May 3, 2016 by

When reviewing data for event marketing, we typically look at it in two different formats: tour-to-date and the most recent biweekly period. Tour-to-date gives a good summary of how a program is performing overall. Biweekly provides a snapshot of what is... Read More

Employee survey
April 28, 2016 by

I would say that for 85% of experiential marketing programs in retail, we do research that involves some sort of sampling geared at targeting a specific consumer to build affinity for the brand and drive purchase. Well, PortMA has a couple of programs that we... Read More

Spirits bottles
April 26, 2016 by

PortMA has been measuring a national event marketing campaign for a large spirits brand since February 2015. Brand teams activate at off-premise grocery and liquor accounts in several markets. We help evaluate their account selection by reviewing market-level field... Read More

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