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    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

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PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

My Awesome Experience Building a Predictive Model
November 19, 2014 by

Recently, I had the chance to build an awesome predictive model for a client who wants to showcase the expected inquiries and new business their client can expect to see before actual data comes in. It’s kind of like peeking at a corner of a wrapped present... Read More

Viral Marketing
November 13, 2014 by

Several years ago, I worked on a research study that focused on sports fans and social media. The goal was to help the client get a stronger, more nuanced understanding about how their target consumer uses social media. Overall, social media was seen as a tool... Read More

Getting Some Help With Panel Research
November 11, 2014 by

My work is primarily based around measuring event marketing, but every once in awhile, the need for panel research arises. Panel research studies are interesting because they are essentially a three-month-long project condensed into a couple of weeks. This can... Read More

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