• Measurement Blueprint?

    Click here to discover the simple formula that more than a dozen agencies and over 60 brands have used to measure the reach, impact and value of your event marketing programs!

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is your Event Marketing Analyst. We collect data (or take what you have collected) and transform it into meaningful status reports and campaign recaps.   PortMA works with your account teams to develop measurement strategies... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

October 20, 2016 by

What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since. It is significant in my approach to the footprint I leave on this earth. How respondents... Read More

October 18, 2016 by

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital for companies to keep a watch on the pulse of brand awareness and perception. Research suggests... Read More

October 13, 2016 by

Interviews are important in the data gathering process because everyone sees the world differently. Yet, some common threads bind us together into distinct groups. These groups can be consumer segments. Each group contains people with a common worldview that,... Read More

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