• Measurement Blueprint?

    Click here to discover the simple formula that more than a dozen agencies and over 60 brands have used to measure the reach, impact and value of your event marketing programs!

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

Always learning
July 21, 2016 by

At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick for an entire week, I worked in both the field and client services roles for a set of projects... Read More

Branded vehicle
July 14, 2016 by

Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an event. There are multiple channels from which you can measure... Read More

Data Design, keep it simple!
How to package new data into a cohesive report.
July 7, 2016 by

The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are looking at. Data visualization is the buzzword, but for me it’s kind of like dissecting pieces of math until... Read More

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