• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

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About

PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More

Services

Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

Tips for Managing Paper Surveys
December 17, 2014 by

Paper surveys end up being a part of many programs. Managing the influx of paper surveys is a key to making sure they do not bog down your ability to do analysis, though. There is nothing worse than entering 500 surveys in two days before a project closes. There... Read More

Market Research Presentation
December 11, 2014 by

I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One of my biggest challenges as a market research manager is how to communicate... Read More

Six Things You Can Do to Increase Event Marketing Response
December 2, 2014 by

This post contains a magnificent set of six, scientifically-proven principles that, when combined, can create a road map to improved experiental marketing success. Each idea can be used ethically and, often without cost, to radically increase the impact of your... Read More

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