• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

event marketing research
Ensuring the measurement strategy meets the client's goals
May 19, 2015 by

The most important part of any research project is to clearly and accurately define objectives, because they provide the framework for the entire project and will guide each step of the research process from survey design to final reporting. Before defining research... Read More

Developing a simple model to use as a tool to improve
May 14, 2015 by

I had the pleasure of speaking with the team at Shopper Events about strategies for modeling return-on-investment (ROI) for retail product demos. One of the things we discussed was how to think about ROI and the role it plays in business. We also talked about making... Read More

marketing report
Taking advantage of a professional editor
May 12, 2015 by

This is the third post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on marketing report writing, these techniques can be adapted to writing almost anything. To that end, some of what I say here may... Read More

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