• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

experiential marketing
A case study on sampling a brand in an unusual setting
June 25, 2015 by

One facet of measuring experiential marketing programs in the spirits industry is seeing the different venues at which brand teams activate. The industry primarily distinguishes between on and off-premise venues when reviewing analytics, but there are opportunities... Read More

event marketing
Collecting Pertinent Consumer Information With Sensitivity
June 24, 2015 by

Researchers use surveys to enter the mind of the consumer. They should be clear, concise, and provide the information necessary to provide relevant and impactful data. Survey design is definitely not a process you want to rush — it is imperative that every... Read More

event measurement
Tips for selling measurement to brand stakeholders
June 12, 2015 by

There is typically a lot of anxiety around the launch of an event measurement project. Typically the stakeholders have… well… a lot at stake. They’re embarking on a process that they probably don’t entirely understand that will result directly in an evaluation... Read More

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