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    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

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PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

October 28, 2014 by

This year I have had a couple of clients implement dashboards into their programs. Dashboards are amazing! They can be expensive, but when you think about the time they will save you, they are quite worth it. A well thought out dashboard can provide a wealth of... Read More

Creating Professional Goals that Matter
October 23, 2014 by

I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom.  “First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials,... Read More

Ensuring Data Integrity
October 21, 2014 by

Bad data is an unfortunate issue that occurs during research. I’m not talking about incomplete surveys this time, but the complete falsification of data. These types of issues are incredibly rare. But they need to be addressed, nonetheless.   Triggered... Read More

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