• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

event marketing impact
July 31, 2015 by

We manage several programs that include a post-event survey as part of the research to help determine changes in consumer behavior or perception of the brand. For example, we ask consumers if they purchased a product or brand promoted at the event 30 days later,... Read More

event marketing data
An outline of steps to ensure the integrity of event marketing data
July 28, 2015 by

In my opinion, the only thing worse than no data is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure about what steps to take to ensure that your data is clean, look no further. I am here to help. Below are... Read More

experiential marketing
Discover the benefits of utilizing benchmarks in event marketing measurement
July 20, 2015 by

We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event sets from over 75 brands. It tells you exactly how different industries... Read More

Read More From Our Blog...