• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Download a free 1-page whitepaper that reveals the exact method used to measure event marketing campaigns for over 60 brands across 8 different agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

September 30, 2014 by

I have had the pleasure of working on several well executed, high impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you will have eaten at least one of the brands in the past month). That’s not the point.... Read More

September 25, 2014 by

Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you need to look into in further detail. That being said, panel data is never perfect. There are a number of... Read More

September 23, 2014 by

Statistical significance – it doesn’t roll off the tongue easily, but it’s a standard component of a market research report. It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences... Read More

Read More From Our Blog...
Sign up to get automatic updates on PortMA blogs and news
No-Spam Guarantee