PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Articles / Resources
When reviewing data for event marketing, we typically look at it in two different formats: tour-to-date and the most recent biweekly period. Tour-to-date gives a good summary of how a program is performing overall. Biweekly provides a snapshot of what is... Read More
I would say that for 85% of experiential marketing programs in retail, we do research that involves some sort of sampling geared at targeting a specific consumer to build affinity for the brand and drive purchase. Well, PortMA has a couple of programs that we... Read More
PortMA has been measuring a national event marketing campaign for a large spirits brand since February 2015. Brand teams activate at off-premise grocery and liquor accounts in several markets. We help evaluate their account selection by reviewing market-level field... Read More
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