• Measurement Blueprint?

    Click here to discover the simple formula that more than a dozen agencies and over 60 brands have used to measure the reach, impact and value of your event marketing programs!

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is your Event Marketing Analyst. We collect data (or take what you have collected) and transform it into meaningful status reports and campaign recaps.   PortMA works with your account teams to develop measurement strategies... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

September 29, 2016 by

PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the course of a year, so needless to say, it was challenging to analyze the program’s performance... Read More

data to improve the world
September 27, 2016 by

Validity and integrity of data is paramount. I don’t need to spend a lot of time telling you that – you’re here on this blog because you (hopefully) have an understanding and affinity for market research, and treat your role in that research with care and... Read More

September 22, 2016 by

I’ve been involved in market research for so long that Palm Pilots were the hot giveaway at the first customer relationship management conferences I attended! I remember when futurists predicted that mobile technology would be a big thing. Nobody would disagree... Read More

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