PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Experiential Measurement Blog
Meeting the event marketing objectives with more than one solution
We measured an experiential marketing program for a brand of over-the-counter (OTC) medication that activated at volunteer events across the country. From the get go, the client was relying on us to provide actionable insights from the research so they can plan... Read More
Winter is drawing to a close, and I know what you are all thinking now, “It’s too cold for festivals and fairs. The experiential world is on vacation!” If you that’s what you think, you would be partially right. Most experiential programs have not... Read More
Ask three people in the industry what constitutes a “consumer insight” and you’ll get three different answers, if you get any answer at all. I used to believe that consumer insights were some definitive thing that would always “wow” the room,... Read More
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