• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

Free Consultation

Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

Women on truck
May 24, 2016 by

I recently wrote about what you need to field a post-event research initiative. This blog will focus on the types of questions to ask in an event marketing post-event survey If you are interested in what you need in place before you field a post-event survey,... Read More

Laptop graph 2
May 19, 2016 by

Many of the event marketing campaigns we measure activate in several markets, primarily in the US. Helping agency clients understand why teams in certain markets are generating greater impact than others is a key measurement initiative we undertake. In order to... Read More

Calendar and computer
May 17, 2016 by

I distinctly remember a response former Secretary of Defense Donald Rumsfeld gave at a briefing back in 2002 about the evidence, or lack of it, the United States had linking Iraq to weapons of mass destruction: Reports that say that something hasn’t happened... Read More

Read More From Our Blog...