PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Experiential Measurement Blog
In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must. The majority of the surveys we work with ask these baseline questions to get an idea of how much impact their experience with the brand... Read More
I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do.
A Problem With Experiential Measurement
The mandate seems problematic on the surface.
First... Read More
Today I got some great news. This PortMA greenhorn is taking on a couple of programs of his own!
Now I don’t want to make it sound like I’m in over my head. In my first 3 months here I’ve been learning quick, the math and science of the analytics... Read More
Read More From Our Blog...