PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Experiential Measurement Blog
Paper surveys end up being a part of many programs. Managing the influx of paper surveys is a key to making sure they do not bog down your ability to do analysis, though. There is nothing worse than entering 500 surveys in two days before a project closes. There... Read More
I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting.
One of my biggest challenges as a market research manager is how to communicate... Read More
This post contains a magnificent set of six, scientifically-proven principles that, when combined, can create a road map to improved experiental marketing success. Each idea can be used ethically and, often without cost, to radically increase the impact of your... Read More
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