• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

Team notes
February 9, 2016 by

“We’re all pilgrims on the same journey – but some pilgrims have better road maps.” ~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project because it’s our job to set up and execute measurement strategies.... Read More

Coffe bar
January 28, 2016 by

Surveying just one brand at events is easy, but you’ll frequently want to sample multiple brands, or different versions of the same brand in your event marketing program,  However, multiple brands can complicate things significantly. You’ll want to make sure... Read More

Tortellini cooking
January 26, 2016 by

IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for a health food product distributed on the west coast. I recently wrote about the impact... Read More

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