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PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Experiential Measurement Blog

September 16, 2014 by

Survey design can be a challenge, whether your survey has four questions or 40. Here are some tips to guide you through the survey construction process.     1. Ask clearly worded questions Setting up questions in as simple and straight-forward a manner... Read More

September 11, 2014 by

Asking consumers to participate in a short set of questions after an amazing event where they have just experienced the best product they have ever come in contact with (yours) can be a downer sometimes. Why can’t we just have a great time with our consumer,... Read More

September 9, 2014 by

Open-ended responses have a lot of inherent utility in a survey. To start, they can be used when you don’t know enough about consumer tendencies to prepopulate a response with options. We had a survey looking at brand loyalty, but were unclear on what the fundamental... Read More

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