• Measurement Blueprint?

    There is a simple formula that measures the reach, impact, and value of your event marketing programs.

    Watch the short video that reveals the exact method used to measure event marketing campaigns for over 60 brands across more than a dozen agencies.


PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.   PortMA works with your account teams to develop measurement strategies for... Read More


Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies. We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More

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Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns? You’ve likely got a specific challenge. Chances are if it has anything to do with marketing impact assessment, business data,... Read More

Articles / Resources

October 12, 2012 by

Fatigue is the bane of most humans.  Causes include boredom, a lack of sleep (which is potentially due to late night web surfing for the most hilarious cat video) or exhausting trials during the day (see previous web surfing). Ultimately, fatigue finds its way... Read More

August 17, 2012 by

I’ve been thinking a lot about qualitative research these past few days, and one thing that always pops into my head is how do we ask the all-important why question. In both qualitative and quantitative research, the need to ask “why” arises.... Read More

July 25, 2012 by

Scales drive a survey much like caffeine drives this market researcher from time to time (ok most of the time).  We ask how likely are you on a scale of one to five to purchase, what’s your opinion on a scale of one to seven, if you were to recommend on... Read More

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