PortMA is a marketing research agency with an exclusive focus on measuring the reach, impact, and return-on-investment (ROI) of experiential marketing.
PortMA works with your account teams to develop measurement strategies for... Read More
Our services are geared to support the fast-paced world of experiential, promotional, and event marketing agencies.
We typically work directly with your agency account teams to design and implement marketing measurement add-ons to your existing experiential or... Read More
Are you open to discussing a different approach to how you measure the impact and ROI of your marketing campaigns?
You’ve likely got a specific challenge.
Chances are if it has anything to do with marketing impact assessment, business data,... Read More
Experiential Measurement Blog
Bad data is an unfortunate issue that occurs during research. I’m not talking about incomplete surveys this time, but the complete falsification of data.
These types of issues are incredibly rare. But they need to be addressed, nonetheless.
Triggered... Read More
We’re in the midst of recapping a national event marketing campaign for a spirits brand. The measurement strategy is fairly standard: increase brand awareness, reach the target consumer, generate purchase behavior where it hadn’t existed before. However,... Read More
Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements by event type. To ensure the results were representative (i.e., not over- or under-representing... Read More
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