In Part One of this blog, we established the basics of tracking customer satisfaction. Part Two covers the differences between a relationship-based or a transaction-based approach to tracking satisfaction....
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Tracking Satisfaction (S1-E021-01)
In our most recent blog post, we talked about measuring customer satisfaction – or, better, dissatisfaction. Let’s call that our baseline satisfaction research. Now you know where your organization...
How-To Guide to Satisfaction Research (S1-E020-02)
In our last blog, we introduced the first steps of (dis)satisfaction research. Using a survey, you are opening your brand up to honest customer or employee feedback. You are...
How-To Guide to Satisfaction Research (S1-E020-01)
There is a point at the end of the year or the end of a project when we are all reviewing how well we have served our clients, how...
How To Craft A Customer Loyalty ROI Model (S1-E019-02)
Building and encouraging customer loyalty are undoubtedly important to the health of your brand. But how do you measure whether your loyalty marketing campaigns have the desired effect? In...
How To Craft A Customer Loyalty ROI Model (S1-E019-01)
How does your brand make money from marketing? It’s impossible to overstate the importance of connecting return-on-investment (ROI) to your marketing strategy. In fact, we could go as far...
How to Measure and Manage Cost per Engagement (S1-E018-02)
In the first part of this blog, we went through the calculations involved in working out the cost per engagement for experiential marketing. Part two examines two different event...
How To Measure and Manage Cost per Engagement (S1-E018-01)
The main purpose of collecting data from your experiential marketing and event marketing activities is to make you smarter, to make you a better marketer. A few blogs ago,...
What Are The Best Event Survey Questions? (S1-E017-02)
Here it is – Part Two of our blog detailing the event survey questions you need to ask your potential customers to help analyze the success of your experiential...
What Are The Best Event Survey Questions? (S1-E017-01)
In our last blog, we went into detail about the kind of information you need to get from your field staff. Whilst you may have dedicated days and weeks...