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How do I translate impression counts into a legitimate dollar value? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably added up, gives me...

The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...

For so many experiential marketers, the challenge of collecting impression data in a clean, consistent manner is almost impossible.  How do you get multiple teams to gather something as...

This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impressions. This is Part 2 in a...