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In our previous post, we discussed the different types of data that are integral to data analytics as well as developing better insights for your business. Whether you’re a...

Data is now an integral part of making sure you stay on top of how your business is performing. Despite being a fairly new area of study in the...

Modern companies have access to huge volumes of user data that they can analyze to provide more personalized services. Data is not just big business, it is a seminal...

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...

Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...

One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...

At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...