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Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...

Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...

One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...

At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...

What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful?Of course! We work with Agencies to develop custom,...

This is the second post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on report writing, the techniques...

It’s not uncommon for a brand team to turn to experiential sampling when they are trying to stem the flow of customers away from the brand. Churn scares everyone...

Statistical significance – It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences are due to random variation. One issue I’ve...

All event recap reporting is a storytelling process. You need to bring your reading audience through an experience that helps them relive the activation and understand the impact and...