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Experiential marketing benchmarks can be essential for successful experiential marketing campaigns. By analyzing past performance, experiential marketers can make informed decisions that improve outcomes, optimize budgets, and increase deal...

Implementing experiential marketing best practices starts with addressing a common challenge: organizational silos. When sales, operations, and account management teams operate independently, it creates inefficiencies that hurt both agency...

Part One of this blog focused on tools to make remote working easier. In Part Two, we focus a little more on the approach we take at PortMA to...

Remote working might have started almost as a necessary evil at the beginning of the pandemic. But, even as we return to a more normal lifestyle, many companies are...

In our previous post, we discussed the different types of data that are integral to data analytics as well as developing better insights for your business. Whether you’re a...

Data is now an integral part of making sure you stay on top of how your business is performing. Despite being a fairly new area of study in the...

Modern companies have access to huge volumes of user data that they can analyze to provide more personalized services. Data is not just big business, it is a seminal...

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...