Modern companies have access to huge volumes of user data that they can analyze to provide more personalized services. Data is not just big business, it is a seminal...
PortMA Blog and News
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Marketing Is All About The Message (S1-E003-01)
We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...
How to Tell the Future (S1-E002)
Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....
Granularity in Benchmarks for Event Marketing
Benchmarks are a valuable asset for assessing the performance of a program. At PortMA, we have an internal database which we use when benchmarking data for clients. It allows...
Brand Perception and Influence Starts Early – Lasts Forever!
As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...
In Marketing Is There Such a Thing as too Much Data?
Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...
Stuck in a Rut? Additional Analysis Can Possibly Break You Free
One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...
Wearing Two Hats: Perspective Matters in Efficiency
At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...
How to Use Event Marketing Benchmarks to Predict Experiential ROI
What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful?Of course! We work with Agencies to develop custom,...
Facing Event Marketing Report Writing Anxieties: Part 2
This is the second post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on report writing, the techniques...