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Modern companies have access to huge volumes of user data that they can analyze to provide more personalized services. Data is not just big business, it is a seminal...

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...

Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...

One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...

At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...

What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful?Of course! We work with Agencies to develop custom,...

This is the second post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on report writing, the techniques...