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In Part One of this blog, we showed the importance of breaking experiential marketing data down into day-to-day detail. Doing this helps identify problem areas as well as best...

When you’re analyzing experiential marketing field data, it’s common to break down the information you receive into different metrics to gain the best possible insights. Dividing different categories of...

In the first part of this blog, we went through the calculations involved in working out the cost per engagement for experiential marketing. Part two examines two different event...

The main purpose of collecting data from your experiential marketing and event marketing activities is to make you smarter, to make you a better marketer. A few blogs ago,...

Here it is – Part Two of our blog detailing the event survey questions you need to ask your potential customers to help analyze the success of your experiential...

In our last blog, we went into detail about the kind of information you need to get from your field staff. Whilst you may have dedicated days and weeks...

In Part Two of this blog, we will look at specific metrics that have worked for our team (and field staff) for a wide range of brands. Remember, the...

Picking up where our previous blog post left off, we continue our discussion with Brad Wirz, cofounder of Encore Worldwide. We take a deep dive into how data has...

With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....

Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...