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Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...

The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...

For so many experiential marketers, the challenge of collecting impression data in a clean, consistent manner is almost impossible.  How do you get multiple teams to gather something as...

This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...

On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...

PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the...

This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...

Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...

An experiential marketing metric that we include in almost every measurement strategy is called recommend intent. It’s an often underrated metric because we so often focus on purchase intent,...