Measuring the success of an experiential marketing campaign has become increasingly crucial. Yet many marketers struggle to quantify the impact of their experiential initiatives, leaving valuable insights untapped. Discover...
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Fostering Long-Term Experiential Marketing Success
In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...
Leverage Predictive Data for Next Year’s Experiential Marketing Strategy
As the year comes to a close, brands and marketers are shifting their focus to planning next year’s experiential marketing strategy. Leveraging the data collected from this year’s programs...
Experiential Marketing Recap Reports that Drive Business Growth
Delivering a well-structured experiential marketing recap report can significantly strengthen client relationships and drive business growth. A thorough recap not only reflects the performance of an experiential marketing activation...
How to Deliver an Actionable Experiential Marketing Report
In the world of experiential marketing, data is everywhere, but the true challenge lies in how we present it to clients. While many express a desire for access to...
Decoding Age Distribution in Experiential Marketing
Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...
Interview with Isaac Simpson Pt. 2 (S1-E033-02)
Measuring success in influencer marketing is part art and part science. That’s according to industry insider Isaac Simpson. For data-obsessed marketing researchers, this is hard to take. But, according...
Interview with Isaac Simpson Pt. 2 (S1-E033-01)
In our two previous blogs, we talked about influencer marketing and the importance of data for measuring campaign success (Section One). We also mentioned the impending changes brands using...
Interview with Isaac Simpson Pt. 1 (S1-E032-02)
Influencer marketing may be one of the biggest buzzwords in digital marketing, but it is also an underdeveloped discipline. This has kept the field dynamic and exciting as well...
Interview with Isaac Simpson Pt. 1 (S1-E032-01)
Influencer marketing has created some of the biggest buzzes in digital marketing in recent years. You’d be hard-pressed to find an agency that is not offering influencer marketing as...