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STOP FLYING BLIND
Take Actions to Prove the Value of Your Next Experiential Marketing Campaign
Your events are fantastic. And you know they work. The problem is proving that they work.
Your recap reports are beautiful but counting up impressions (and hoping no one asks how you did it) then filling a PowerPoint with photos of smiling consumers doesn’t work like it used to. Even the sizzle reel is getting old.
This eBook provides the step-by-step data collection, analysis, and reporting methods used by PortMA to demonstrate the ROI of Experiential Marketing for dozens of agencies and over a hundred of their brand clients.
The Approach Used by the Agencies You Know and the Brands You Love
Repeat Agency Clients
Brand Managers Engaged
The team at PortMA has been working with brands and agencies to support their measurement of experiential marketing since 2010.
What we do…
How PortMA can bring your campaign to the next level
PortMA is a team of market research professionals with extensive experience working with Experiential Marketing agencies and brand managers to develop in-house and outsourced Experiential ROI Measurement solutions.
Develop winning language for the measurement portion of RFPs
Ensure Brand Ambassadors provide clean, clear data
Measure event marketing impact and value – the real ROI
Provide your Boss or Client with insightful status reports
Write actionable program recaps that help you, your Client, your Boss
Renew your campaign and sell-in the next campaign faster
Starter Benchmarks and Business Strategy
Build Your In-House Capabilities
Develop your knowledge base with industry benchmarks and a measurement roadmap.
PortMA has industry reports, ROI benchmarks, and data a library that will help you build an in-house solution based on the best-in-class approaches used by dozens of agencies and over a hundred brands.
Full Managed Customized Solution
Add a Resource to Your Account Team
Expand your existing account team to include an expert Experiential Marketing Data Analyst
We know what questions field staff need to answer in their event recap reports and we understand the consumer exit survey questions that will drive real return-on-investment (ROI) reporting.