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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Personal Care Products | Non-Alcoholic Beverage

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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We provide a series of free, brief training videos designed to show you exactly how to measure the ROI of your next Experiential Marketing Event.

Use Case Videos

Bourbon & Whiskey Sampling

The data in this report are derived from 13,055 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from...

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Report Overview

Single User License: $745

No. of Events: 1,559

No. of Consumer Interviews: 13,055

No. of Consumer Interactions: 273,643

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, Whiskey

Event Type: Nightlife

Liquor Sampling

Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...

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Report Overview

Single User License: $395

No. of Events: 2,121

No. of Consumer Interviews: 12,084

No. of Consumer Interactions: 209,288

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur

Event Type: Nightlife

Rum Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 328,998

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife

Vodka Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,116 activation days combined with 9,270 consumer exit interviews where a vodka brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,166

No. of Consumer Interviews: 9,270

No. of Consumer Interactions: 391,005

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife

Wine Event Sampling – Experiential Marketing Benchmarks

This report is derived from the field staff event recaps from 29,555 activation days combined with 43,470 consumer exit interviews where a wine brand was sampled by consumers. An...

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Report Overview

Single User License: $745

No. of Events: 29,555

No. of Consumer Interviews: 43,470

No. of Consumer Interactions: 2,988,480

Industry: CPG - Food & Beverage, Alcoholic Beverage

Event Type: Nightlife