Insight
Consumer Packaged Goods
Food Sampling | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage
Adult Beverage
Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey
Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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Use Case VideosThe data in this report are derived from 13,055 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from...
Single User License: $745
No. of Events: 1,559
No. of Consumer Interviews: 13,055
No. of Consumer Interactions: 273,643
Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, Whiskey
Event Type: Nightlife
Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...
Single User License: $395
No. of Events: 2,121
No. of Consumer Interviews: 12,084
No. of Consumer Interactions: 209,288
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur
Event Type: Nightlife
This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...
Single User License: $395
No. of Events: 4,443
No. of Consumer Interviews: 12,447
No. of Consumer Interactions: 328,998
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum
Event Type: Nightlife
This report is derived from the field staff event recaps from 4,116 activation days combined with 9,270 consumer exit interviews where a vodka brand was sampled by consumers. An...
Single User License: $395
No. of Events: 4,166
No. of Consumer Interviews: 9,270
No. of Consumer Interactions: 391,005
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka
Event Type: Nightlife
This report is derived from the field staff event recaps from 29,555 activation days combined with 43,470 consumer exit interviews where a wine brand was sampled by consumers. An...
Single User License: $745
No. of Events: 29,555
No. of Consumer Interviews: 43,470
No. of Consumer Interactions: 2,988,480
Industry: CPG - Food & Beverage, Alcoholic Beverage
Event Type: Nightlife