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List of Benchmarking Reports Available

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

All purchases come with: 1) a full detailed industry or venue report, 2) data tables in PowerPoint format for easy transfer, 3) one page executive summary for internal circulation, and 4) a dedicated Account Manager for any ad-hoc support, analysis, or training and support needs.

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Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Bourbon and Whiskey category include experiential marketing activations were Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, and straight Whiskey were sampled. The data in this report is derived from...

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Report Overview

No. of Events: 1,559

No. of Consumer Interviews: 13,933

No. of Consumer Interactions: 70,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch

Event Type: Nightlife

Liqueur: Experiential Sampling Benchmarks (Reach, Impact, and ROI)

This report experiential marketing activations where Liqueur brands were sampled at On- and Off-Premise activations. A total of 97,000 samples were distributed. Data for the analysis in this report...

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Report Overview

No. of Events: 2,121

No. of Consumer Interviews: 12,084

No. of Consumer Interactions: 122,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur

Event Type: Nightlife

Rum Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

The data for this report represents experiential marketing activations where Rum brands were sampled at On- and Off-Premise events. This report includes data from 4,443 activations and 12,447 consumer...

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Report Overview

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 194,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife

Vodka Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Vodka brands were sampled at On- and Off-Premise activations. Approximately 339,000 wet samples were distributed to 271,000 consumers at 4,166 experiential activation days. The...

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Report Overview

No. of Events: 4,166

No. of Consumer Interviews: 14,110

No. of Consumer Interactions: 271,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife

Wine Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Bottled Wine brands were sampled at On- and Off-Premise activations. Upwards of 2 million wet samples were distributed to 661,000 consumers at just under...

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Report Overview

No. of Events: 29,555

No. of Consumer Interviews: 43,470

No. of Consumer Interactions: 661,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bottled Wine

Event Type: Nightlife