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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Personal Care Products | Non-Alcoholic Beverage

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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Personal Care Product Sampling – Experiential Benchmarks

This report is derived from the field staff event recaps from 364 activation days combined with 7,400 consumer exit interviews where a personal care product brand was sampled by...

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Report Overview

Single User License: $745

No. of Events: 364

No. of Consumer Interviews: 7,400

No. of Consumer Interactions: 1,607,510

Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care

Event Type: Multiple venue types