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List of Benchmarking Reports Available

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

All purchases come with: 1) a full detailed industry or venue report, 2) data tables in PowerPoint format for easy transfer, 3) one page executive summary for internal circulation, and 4) a dedicated Account Manager for any ad-hoc support, analysis, or training and support needs.


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Personal Care Products: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Personal Care Products category includes wet and dry sampling of Blades & Razors, Health & Beauty and Skin Care products. This report is based on 7,404 consumer exit...

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Report Overview

No. of Events: 364

No. of Consumer Interviews: 7,404

No. of Consumer Interactions: 2 Million

Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care

Event Type: Multiple venue types