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Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
All purchases come with: 1) a full detailed industry or venue report, 2) data tables in PowerPoint format for easy transfer, 3) one page executive summary for internal circulation, and 4) a dedicated Account Manager for any ad-hoc support, analysis, or training and support needs.
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PortMA’s Destination Events venue/ event type classification includes Athletic Events, Community Events, Concerts, Convention/ Consumer Shows, Fair/ Festivals, Sporting Events, and B2B Trade Shows. The data in this report...
No. of Events: 4,118
No. of Consumer Interviews: 97,014
No. of Consumer Interactions: 6 Million
Industry: Cross-Industry
Event Type: Destinations
PortMA defines Intercept Venue as experiential activations at College/ Universities, Commuter Stations, Office Parks, Retail locations, and Street intercepts. The data in this report is derived from data collected...
No. of Events: 10,414
No. of Consumer Interviews: 50,000
No. of Consumer Interactions: 6 Million
Industry: Cross-Industry
Event Type: Intercepts
In-store/Retail is defined as an intercept event that included any parking lot or in-store activation including malls and farmers markets (excluding any alcohol beverage activations). The data in this...
No. of Events: 9,575
No. of Consumer Interviews: 43,022
No. of Consumer Interactions: 14 Million
Industry: Cross-Industry
Event Type: Retail
The data in this report is derived from PortMA’s experiential marketing evaluation research across 11,321 event days and approximately 5 million consumer interactions at fairs and festivals across the...
No. of Events: 11,321
No. of Consumer Interviews: 108,556
No. of Consumer Interactions: 5 Million
Industry: Cross-Industry
Event Type: Fair/Festival