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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Grains, Pasta, & Sides | Personal Care Products | Non-Alcoholic Beverage | Cookies, Snacks, and Candies

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling | Sponsorship Marketing | Intercept Venue Activations | Destination Venues

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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We provide a series of free, brief training videos designed to show you exactly how to measure the ROI of your next Experiential Marketing Event.

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Event Sponsorship Benchmarks: Destination Venues

The data in this report are derived from 94,066 consumer exit interviews conducted at 1,947 sponsorship events held at destination venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.). The...

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Report Overview

Single User License: $395

No. of Events: 1,947

No. of Consumer Interviews: 94,066

No. of Consumer Interactions: 4.4 Million

Industry: Cross-Industry

Event Type: Destinations

Event Sponsorship Benchmarks: Intercept Venues

The data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....

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Report Overview

Single User License: $395

No. of Events: 8,638

No. of Consumer Interviews: 49,639

No. of Consumer Interactions: 1,836,258

Industry: Cross-Industry

Event Type: Intercepts

In-Store Sampling Benchmarks for Experiential Retail Marketing

This report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...

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Report Overview

Single User License: $2,995

No. of Events: 8,456

No. of Consumer Interviews: 42,669

No. of Consumer Interactions: 889,920

Industry: Cross-Industry

Event Type: Retail