Insight
Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Grains, Pasta, & Sides | Personal Care Products | Non-Alcoholic Beverage | Cookies, Snacks, and Candies
Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey
Venue/ Event Type
In-Store Retail Sampling | Sponsorship Marketing | Intercept Venue Activations | Destination Venues
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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The data in this report are derived from 94,066 consumer exit interviews conducted at 1,947 sponsorship events held at destination venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.). The...
Single User License: $395
No. of Events: 1,947
No. of Consumer Interviews: 94,066
No. of Consumer Interactions: 4.4 Million
Industry: Cross-Industry
Event Type: Destinations
The data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....
Single User License: $395
No. of Events: 8,638
No. of Consumer Interviews: 49,639
No. of Consumer Interactions: 1,836,258
Industry: Cross-Industry
Event Type: Intercepts
This report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...
Single User License: $2,995
No. of Events: 8,456
No. of Consumer Interviews: 42,669
No. of Consumer Interactions: 889,920
Industry: Cross-Industry
Event Type: Retail
The data in this report is derived from PortMA’s experiential marketing evaluation research across 11,321 event days and approximately 5 million consumer interactions at fairs and festivals across the...
No. of Events: 11,321
No. of Consumer Interviews: 108,556
No. of Consumer Interactions: 5 Million
Industry: Cross-Industry
Event Type: Fair/Festival