Insight
Consumer Packaged Goods
Consumer Foods; Pet Food & Treats; Grains, Pasta, & Sides; Personal Care Products; Non-Alcoholic Beverage; Cookies, Snacks, and Candies
Adult Beverage
Rum; Wine; Vodka; Liqueur; Bourbon & Whiskey
Venue/ Event Type
Retail, Sponsorship Marketing, Intercept Venue Activations, Destination Venue Activations
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
- How will these reports benefit me?
- What do I receive when I purchase a report?
- Why are these reports important?
- Can I see screenshots from a sample report?
- What industry/ venue segments are available?
- What are the geographic segments?
Search All of PortMA Reports
PortMA’s Destination Events venue/ event type classification includes Athletic Events, Community Events, Concerts, Convention/ Consumer Shows, Fair/ Festivals, Sporting Events, and B2B Trade Shows. The data in this report...
No. of Events: 4,118
No. of Consumer Interviews: 97,014
No. of Consumer Interactions: 6 Million
Industry: Cross-Industry
Event Type: Destinations
PortMA defines Intercept Venue as experiential activations at College/ Universities, Commuter Stations, Office Parks, Retail locations, and Street intercepts. The data in this report is derived from data collected...
No. of Events: 10,414
No. of Consumer Interviews: 50,000
No. of Consumer Interactions: 6 Million
Industry: Cross-Industry
Event Type: Intercepts
In-store/Retail is defined as an intercept event that included any parking lot or in-store activation including malls and farmers markets (excluding any alcohol beverage activations). The data in this...
No. of Events: 9,575
No. of Consumer Interviews: 43,022
No. of Consumer Interactions: 14 Million
Industry: Cross-Industry
Event Type: Retail
The data in this report is derived from PortMA’s experiential marketing evaluation research across 11,321 event days and approximately 5 million consumer interactions at fairs and festivals across the...
No. of Events: 11,321
No. of Consumer Interviews: 108,556
No. of Consumer Interactions: 5 Million
Industry: Cross-Industry
Event Type: Fair/Festival