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Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

All purchases come with: 1) a full detailed industry or venue report, 2) data tables in PowerPoint format for easy transfer, 3) one page executive summary for internal circulation, and 4) a dedicated Account Manager for any ad-hoc support, analysis, or training and support needs.

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Vodka Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Vodka brands were sampled at On- and Off-Premise activations. Approximately 339,000 wet samples were distributed to 271,000 consumers at 4,166 experiential activation days. The...

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Report Overview

No. of Events: 4,166

No. of Consumer Interviews: 14,110

No. of Consumer Interactions: 271,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife