Insight
Consumer Packaged Goods
Food Sampling | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage
Adult Beverage
Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey
Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...
Single User License: $395
No. of Events: 2,121
No. of Consumer Interviews: 12,084
No. of Consumer Interactions: 209,288
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur
Event Type: Nightlife