The data for this report represents experiential marketing activations where Rum brands were sampled at On- and Off-Premise events. This report includes data from 4,443 activations and 12,447 consumer...
No. of Events: 4,443
No. of Consumer Interviews: 12,447
No. of Consumer Interactions: 194,000
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum
Event Type: Nightlife