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Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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Rum Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

The data for this report represents experiential marketing activations where Rum brands were sampled at On- and Off-Premise events. This report includes data from 4,443 activations and 12,447 consumer...

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Report Overview

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 194,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife