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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods; Pet Food & Treats; Grains, Pasta, & Sides; Personal Care Products; Non-Alcoholic Beverage; Cookies, Snacks, and Candies

Adult Beverage
Rum; Wine; Vodka; Liqueur; Bourbon & Whiskey

Venue/ Event Type
Retail, Sponsorship Marketing, Intercept Venue Activations, Destination Venue Activations

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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Rum Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

The data for this report represents experiential marketing activations where Rum brands were sampled at On- and Off-Premise events. This report includes data from 4,443 activations and 12,447 consumer...

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Report Overview

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 194,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife