This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...
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No. of Events: 4,443
No. of Consumer Interviews: 12,447
No. of Consumer Interactions: 328,998
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum
Event Type: Nightlife