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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods; Pet Food & Treats; Grains, Pasta, & Sides; Personal Care Products; Non-Alcoholic Beverage; Cookies, Snacks, and Candies

Adult Beverage
Rum; Wine; Vodka; Liqueur; Bourbon & Whiskey

Venue/ Event Type
Retail, Sponsorship Marketing, Intercept Venue Activations, Destination Venue Activations

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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Bourbon & Whiskey Sampling

Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks Report 1st Edition | Region: United States 1,559 Event Days | 13,933 Consumer Interviews Executive Summary (1 Page), Full Report (70 Pages),...

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Report Overview

No. of Events: 1,559

No. of Consumer Interviews: 13,933

No. of Consumer Interactions: 70,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, Whiskey

Event Type: Nightlife

Cookies, Snacks & Candies Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Cookies, Snacks & Candies industry category include the sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products. The data used for this experiential marketing benchmarks...

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Report Overview

No. of Events: 339

No. of Consumer Interviews: 4,885

No. of Consumer Interactions: 1 Million

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types

Grains, Pasta & Sides Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where “Grains, Pasta, and Sides” brands were sampled at Destination and Intercept event activations. This report is based on 20,724 consumer exit interviews and 4,492...

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Report Overview

No. of Events: 4,492

No. of Consumer Interviews: 20,724

No. of Consumer Interactions: 902,000

Industry: CPG - Food & Beverage, Foods, Grains, Pasta & Sides

Event Type: Multiple venue types

Liqueur: Experiential Sampling Benchmarks (Reach, Impact, and ROI)

This report experiential marketing activations where Liqueur brands were sampled at On- and Off-Premise activations. A total of 97,000 samples were distributed. Data for the analysis in this report...

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Report Overview

No. of Events: 2,121

No. of Consumer Interviews: 12,084

No. of Consumer Interactions: 122,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur

Event Type: Nightlife

Non-Alcoholic Beverage Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Non-Alcoholic Beverage category includes the sampling of Coffee & Tea, Juice & Juice Drinks, Milk, Soft Drinks, and Water brands. This report is derived from the field staff...

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Report Overview

No. of Events: 570

No. of Consumer Interviews: 11,398

No. of Consumer Interactions: 2 Million

Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water

Event Type: Multiple venue types

Rum Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

The data for this report represents experiential marketing activations where Rum brands were sampled at On- and Off-Premise events. This report includes data from 4,443 activations and 12,447 consumer...

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Report Overview

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 194,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife

Vodka Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Vodka brands were sampled at On- and Off-Premise activations. Approximately 339,000 wet samples were distributed to 271,000 consumers at 4,166 experiential activation days. The...

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Report Overview

No. of Events: 4,166

No. of Consumer Interviews: 14,110

No. of Consumer Interactions: 271,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife

Wine Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Bottled Wine brands were sampled at On- and Off-Premise activations. Upwards of 2 million wet samples were distributed to 661,000 consumers at just under...

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Report Overview

No. of Events: 29,555

No. of Consumer Interviews: 43,470

No. of Consumer Interactions: 661,000

Industry: CPG - Food & Beverage, Alcoholic Beverage

Event Type: Nightlife