Insight
Consumer Packaged Goods
Food Sampling | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage
Adult Beverage
Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey
Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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We provide a series of free, brief training videos designed to show you exactly how to measure the ROI of your next Experiential Marketing Event.
Use Case VideosThe data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....
Single User License: $395
No. of Events: 8,638
No. of Consumer Interviews: 49,639
No. of Consumer Interactions: 1,836,258
Industry: Cross-Industry
Event Type: Intercepts