Insight
Kayanza Consumer Packaged Goods
Consumer Foods | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage
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Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey
http://mcgaryaudio.com/?attachment_id=53 Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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Use Case VideosThe data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....
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No. of Events: 8,638
No. of Consumer Interviews: 49,639
No. of Consumer Interactions: 1,836,258
Industry: Cross-Industry
Event Type: Intercepts