Insight
Consumer Packaged Goods
Food Sampling | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage
Adult Beverage
Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey
Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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We provide a series of free, brief training videos designed to show you exactly how to measure the ROI of your next Experiential Marketing Event.
Use Case VideosThis report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...
Single User License: $2,995
No. of Events: 8,456
No. of Consumer Interviews: 42,669
No. of Consumer Interactions: 889,920
Industry: Cross-Industry
Event Type: Retail