Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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This report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...