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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods; Pet Food & Treats; Grains, Pasta, & Sides; Personal Care Products; Non-Alcoholic Beverage; Cookies, Snacks, and Candies

Adult Beverage
Rum; Wine; Vodka; Liqueur; Bourbon & Whiskey

Venue/ Event Type
Retail, Sponsorship Marketing, Intercept Venue Activations, Destination Venue Activations

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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Cookies, Snacks & Candies Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Cookies, Snacks & Candies industry category include the sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products. The data used for this experiential marketing benchmarks...

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Report Overview

No. of Events: 339

No. of Consumer Interviews: 4,885

No. of Consumer Interactions: 1 Million

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types

Grains, Pasta & Sides Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where “Grains, Pasta, and Sides” brands were sampled at Destination and Intercept event activations. This report is based on 20,724 consumer exit interviews and 4,492...

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Report Overview

No. of Events: 4,492

No. of Consumer Interviews: 20,724

No. of Consumer Interactions: 902,000

Industry: CPG - Food & Beverage, Foods, Grains, Pasta & Sides

Event Type: Multiple venue types