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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Grains, Pasta, & Sides | Personal Care Products | Non-Alcoholic Beverage | Cookies, Snacks, and Candies

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling | Sponsorship Marketing | Intercept Venue Activations | Destination Venues

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.


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Cookies, Snacks, & Candies Sampling – Campaign Benchmarks

This report is derived from the field staff event recaps from 339 activation days combined with 4,864 consumer exit interviews where a cookie, snack, or candy brand was sampled...

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Report Overview

Single User License: $395

No. of Events: 339

No. of Consumer Interviews: 4,864

No. of Consumer Interactions: 1,486,204

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types

Food Sampling: Experiential Marketing Benchmarks

The data in this report are derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from...

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Report Overview

Single User License: $2,995

No. of Events: 6,050

No. of Consumer Interviews: 36,186

No. of Consumer Interactions: 3.7 Million

Industry: CPG - Food & Beverage, Foods

Event Type: Multiple venue types

Grains, Pasta & Sides Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where “Grains, Pasta, and Sides” brands were sampled at Destination and Intercept event activations. This report is based on 20,724 consumer exit interviews and 4,492...

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Report Overview

No. of Events: 4,492

No. of Consumer Interviews: 20,724

No. of Consumer Interactions: 902,000

Industry: CPG - Food & Beverage, Foods, Grains, Pasta & Sides

Event Type: Multiple venue types