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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Grains, Pasta, & Sides | Personal Care Products | Non-Alcoholic Beverage | Cookies, Snacks, and Candies

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling | Sponsorship Marketing | Intercept Venue Activations | Destination Venues

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.


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Pet Food & Treats: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report is derived from experiential activations where Pet Food & Treats brands were sampled at Destination and Intercept activations. A total of 11,734 consumer exit interviews were completed...

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Report Overview

No. of Events: 731

No. of Consumer Interviews: 11,734

No. of Consumer Interactions: 25,000

Industry: CPG - Household & Personal Care, Pet Care, Dog Treats, Pet Food

Event Type: Multiple venue types