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List of Benchmarking Reports Available

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

All purchases come with: 1) a full detailed industry or venue report, 2) data tables in PowerPoint format for easy transfer, 3) one page executive summary for internal circulation, and 4) a dedicated Account Manager for any ad-hoc support, analysis, or training and support needs.


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Cookies, Snacks & Candies Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Cookies, Snacks & Candies industry category include the sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products. The data used for this experiential marketing benchmarks...

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Report Overview

No. of Events: 339

No. of Consumer Interviews: 4,885

No. of Consumer Interactions: 1 Million

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types