Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...
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No. of Events: 2,121
No. of Consumer Interviews: 12,084
No. of Consumer Interactions: 209,288
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur
Event Type: Nightlife