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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Personal Care Products | Non-Alcoholic Beverage

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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Liquor Sampling

Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...

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Report Overview

Single User License: $395

No. of Events: 2,121

No. of Consumer Interviews: 12,084

No. of Consumer Interactions: 209,288

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur

Event Type: Nightlife

Rum Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 328,998

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife

Vodka Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,116 activation days combined with 9,270 consumer exit interviews where a vodka brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,166

No. of Consumer Interviews: 9,270

No. of Consumer Interactions: 391,005

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife