The data in this report are derived from 13,055 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from...
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No. of Events: 1,559
No. of Consumer Interviews: 13,055
No. of Consumer Interactions: 273,643
Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, Whiskey
Event Type: Nightlife