This report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...
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Event Sponsorship Benchmarks: Intercept Venues
The data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....
Event Sponsorship Benchmarks: Destination Venues
The data in this report are derived from 94,066 consumer exit interviews conducted at 1,947 sponsorship events held at destination venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.). The...
Personal Care Product Sampling – Experiential Benchmarks
This report is derived from the field staff event recaps from 364 activation days combined with 7,400 consumer exit interviews where a personal care product brand was sampled by...
Cookies, Snacks, & Candies Sampling – Campaign Benchmarks
This report is derived from the field staff event recaps from 339 activation days combined with 4,864 consumer exit interviews where a cookie, snack, or candy brand was sampled...
Food Sampling: Experiential Marketing Benchmarks
The data in this report are derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from...
Beverage Sampling (Non-Alcoholic): Experiential Benchmarks
This report is derived from the field staff event recaps from 570 activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An...
Wine Event Sampling – Experiential Marketing Benchmarks
This report is derived from the field staff event recaps from 29,555 activation days combined with 43,470 consumer exit interviews where a wine brand was sampled by consumers. An...
Vodka Sampling Events – Experiential Benchmarks
This report is derived from the field staff event recaps from 4,116 activation days combined with 9,270 consumer exit interviews where a vodka brand was sampled by consumers. An...
Rum Sampling Events – Experiential Benchmarks
This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...