In the previous post, we discussed how qualitative data is about discovering and understanding what we do not know, while quantitative data was a way of gaining insights into...
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Validating What You Think You Know with Data (S1-E025-01)
We’ve spent a lot of time talking about the structure or the conceptual framework around which you’re gathering data and how that guides your analysis and reporting techniques. If...
Tracking Satisfaction (S1-E021-02)
In Part One of this blog, we established the basics of tracking customer satisfaction. Part Two covers the differences between a relationship-based or a transaction-based approach to tracking satisfaction....
Tracking Satisfaction (S1-E021-01)
In our most recent blog post, we talked about measuring customer satisfaction – or, better, dissatisfaction. Let’s call that our baseline satisfaction research. Now you know where your organization...
How-To Guide to Satisfaction Research (S1-E020-02)
In our last blog, we introduced the first steps of (dis)satisfaction research. Using a survey, you are opening your brand up to honest customer or employee feedback. You are...
How-To Guide to Satisfaction Research (S1-E020-01)
There is a point at the end of the year or the end of a project when we are all reviewing how well we have served our clients, how...
Ranking and Diagnostic Reporting Techniques Pt. 2 (S1-E014-02)
In our last blog, we laid out the benefits of adopting an approach based on ranking and diagnostic reporting when it comes to gathering data. In this blog, we...
Ranking and Diagnostic Reporting Techniques Pt. 1 (S1-E014-01)
Hand on heart, do you always know why you are gathering the data you are collecting? Come on, be honest. Gathering all the data you can in the hope...
Management by Exception in Dashboard Reporting (S1-E013-01)
Previously, we discussed basic data properties and ways of thinking about data. This blog will discuss dashboarding and reporting, and how you can build management by exception into your...
Being Productive with Beethoven: Symphonies to Meet Your Reporting Deadlines
Sometimes a deadline is looming just ahead, and despite all of your experiential marketing expertise and the analysis on your client’s campaign so far, there is this sinking feeling...