Part One of this blog focused on working with brand ambassadors to reach consumers for adult beverage marketing. In Part Two, we’ll look at a few more examples of...
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Case Study: Measuring On-Premise Experiential (S1-E031-01)
Our last two blogs swerved away from data a little, but this time, we’re back to the numbers. Specifically, we want to take a look at experiential marketing campaigns...
Interview with Steve Randazzo (S1-E030-02)
In Part One of this blog, we took a step away from the data for a moment and talked about storytelling in experiential marketing as well as the importance...
Interview with Steve Randazzo (S1-E030-01)
If you’ve been following our blog for a while, you know that the importance of data for experiential marketers is one of our favorite topics. There are several reasons...
Interview with Steve Randazzo (S1-E029-02)
Marketing has changed over the past few decades. Where TV advertising reigned supreme, with viewers almost a captive audience, today’s consumers have more choices. They can record their favorite...
Interview with Steve Randazzo (S1-E029-01)
A few decades ago, experiential marketing was better known as event marketing. To start a career or even your own agency, all you needed was a truck and a...
What Questions Should I Ask of Field Staff? (S1-E016-02)
In Part Two of this blog, we will look at specific metrics that have worked for our team (and field staff) for a wide range of brands. Remember, the...
What Questions Should I Ask of Field Staff? (S1-E016-01)
Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...
Case Study: How Retail Sampling Grew ROI (S1-E015-02)
In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...
Case Study: How Retail Sampling Grew ROI (S1-E015-01)
What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...