In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...
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Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
How do I translate impression counts into a legitimate dollar value of experiential marketing impressions? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably...
Event Marketing ROI Measurement Model and Benchmarks
This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...
What is an Event Marketing Impression?
Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Experiential Marketing Impressions, Interactions, and Immersions
When deciding what you want your experiential marketing field staff to report, it’s easy and common to get caught up in the matter of what means what. If the...
How to Obtain a Full Count of Your Event Impressions
Event impressions have a real monetary value. You do a lot to generate meaningful event impressions of the brands you serve. However, it can be difficult to demonstrate or...
The Dollar Value of Experiential Marketing Impressions
The fact that dollar value is created from experiential marketing impressions isn’t in dispute. Counting and valuing these impressions is the hard part. PortMA has been tackling this challenge...
How To Estimate the Dollar Value of Event Marketing Impressions
We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...