The Brand Challenge in Retail Sampling A ready-to-serve consumer brand was experiencing slower retail growth, even though they had recently expanded the brand with new lines and additional flavor varieties....
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Case Study: Household Fixtures Tour
When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...
Case Study: Travel and Tourism
The Brand Challenge How do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with...
Case Study: Wine and Spirits Sampling ROI
The Brand Challenge How do you prove that a low price doesn’t mean low quality? This was and is the ongoing challenge of a not too new adult beverage...
Case Study: Measuring An Experiential Mobile Tour
The Brand Challenge A national consumer brand delivers services online, but competes in an industry that has local sales representatives. Smartly so, the brand uses a multi-team mobile tour to increase...
Case Study: Value of Annual Finance Business Conference
The Brand Challenge A multi-national financial institution wanted to increase their presence with small- and medium-sized business customers. The Campaign The Agency supported the execution of three B2B conference...