Part One of this blog focused on working with brand ambassadors to reach consumers for adult beverage marketing. In Part Two, we’ll look at a few more examples of...
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Case Study: Measuring On-Premise Experiential (S1-E031-01)
Our last two blogs swerved away from data a little, but this time, we’re back to the numbers. Specifically, we want to take a look at experiential marketing campaigns...
Case Study: How Retail Sampling Grew ROI (S1-E015-02)
In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...
Case Study: How Retail Sampling Grew ROI (S1-E015-01)
What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...
Case Study: CPG Ready-to-Serve Retail Sampling
The Brand Challenge in Retail Sampling A ready-to-serve consumer brand was experiencing slower retail growth, even though they had recently expanded the brand with new lines and additional flavor varieties....
Case Study: Household Fixtures Tour
When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...
Case Study: Travel and Tourism
The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...
Case Study: Wine and Spirits Sampling ROI
The Brand Challenge How do you prove that a low price doesn’t mean low quality? This was and is the ongoing challenge of a not too new adult beverage...
Case Study: Measuring An Experiential Mobile Tour
The Brand Challenge A national consumer brand delivers services online, but competes in an industry that has local sales representatives. Smartly so, the brand uses a multi-team mobile tour to increase...
Case Study: Value of Annual Finance Business Conference
The Brand Challenge A multi-national financial institution wanted to increase its presence with small- and medium-sized business customers. The Campaign The Agency supported the execution of three B2B conference...