Experiential marketing offers significant opportunities for businesses to engage with their audience, but demonstrating its financial impact can be challenging. Metrics like booth visits or social media likes provide...
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Measuring ROI and Sales Conversion in Experiential Marketing Campaigns
When it comes to experiential marketing, one challenge continues to spark debate: measuring real sales impact. How do we connect powerful brand interactions to actual purchases? If you’ve been...
How to Measure Customer Lifetime Value for Better Experiential Marketing ROI
When it comes to experiential marketing, one challenge consistently rises to the top: proving ROI. How do we quantify the lasting impact of those meaningful brand interactions? That is...
Optimize Your Experiential Marketing Campaigns with Run Rates
As an experiential marketer, you know the importance of delivering meaningful results to your clients. But let’s face it, relying solely on basic metrics like event photos and engagement...
Mastering Client Status Reporting Through Tactical Event Scorecards That Drive Success
As marketing experts, we know delivering clear, actionable reports can make or break client relationships. Your clients deserve to understand exactly how their campaigns perform and what steps will...
How to Unlock Higher Engagement and Boost Your Post-Event Email Survey Response Rates
Post-event email surveys are a valuable tool for gathering insights on brand recall, messaging effectiveness, and attendee behavior. While onsite surveys are often the preferred method for data collection,...
PortMA’s Position on Generational Segmentation in Market Research
Generational segmentation plays a critical role in understanding consumer behavior—especially in experiential marketing, where relevance and connection are key. Marketers often turn to generational models to anticipate how different...
How to Collect and Leverage Consumer Data at Events
Want to make your event marketing more data-driven? Let’s explore how you can collect consumer data during events to understand your audience better and prove your marketing success. By...
Data-Driven Insights for Fair and Festival Sponsorship Success
In the world of experiential marketing, measuring success requires more than just intuition. The industry is increasingly adopting data-driven approaches to understand and improve sponsorship strategies. This shift towards...
Experiential Marketing Case Studies That Showed Measurable ROI
Investing in sponsorships should generate tangible business growth, not just brand exposure. Yet, many brands struggle to move beyond surface-level metrics like engagement rates and impressions. Experiential marketing offers...