In the first part of this blog, we went through the calculations involved in working out the cost per engagement for experiential marketing. Part two examines two different event...
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How To Measure and Manage Cost per Engagement (S1-E018-01)
The main purpose of collecting data from your experiential marketing and event marketing activities is to make you smarter, to make you a better marketer. A few blogs ago,...
What Are The Best Event Survey Questions? (S1-E017-02)
Here it is – Part Two of our blog detailing the event survey questions you need to ask your potential customers to help analyze the success of your experiential...
What Are The Best Event Survey Questions? (S1-E017-01)
In our last blog, we went into detail about the kind of information you need to get from your field staff. Whilst you may have dedicated days and weeks...
Why We Love Maverick Clients Pt. 2 (S1-E011-02)
As experiential marketers are becoming more excited about the potential of the data they’re holding in their hands, they are now on the lookout for maverick clients. These are...
Why We Love Maverick Clients Pt. 1 (S1-E011-01)
Who doesn’t like Maverick? Or were you team Iceman? Just kidding, we’re not going to discuss a 36-year-old movie. Instead, we will talk about is how using unorthodox techniques,...
Making Better Decisions with Data Pt.1 (S1-E010-01)
Data plays an integral role in every aspect of our lives. From science to marketing, engineering to education, data is the basis for better decision-making and more effective action...
Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)
I’d like to share with you how to design a winning campaign and find the right consumer. We know the best predictor of the future is the past. This...
Experiential Measurement Pt. 3 (S1-E006-03)
In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing. First, we make sure we are reaching...
Experiential Measurement Pt. 2 (S1-E006-02)
Last time, we introduced the idea that there were three questions that are fundamental to measuring experiential marketing. The first question is, “How often am I reaching the right...