We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...
PortMA Blog and News
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How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
Can Social Media be a Tangible Tool for Market Research?
We are witnessing an increasing impact of political beliefs affecting consumer behaviors. Of course, boycotts of brands aren’t new, but the speed at which they can occur is. If...
Mean, Median, and Mode: Are they Actionable in Research?
As you probably know, I’m not a math-oriented person by nature. I came to research through an innate curiosity about people and what makes them tick. The combination of...
Why You Should Add a PortMA Analyst to Your Team
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
Granularity in Benchmarks for Event Marketing
Benchmarks are a valuable asset for assessing the performance of a program. At PortMA, we have an internal database which we use when benchmarking data for clients. It allows...
How to Clean Your Event Marketing Data
The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...
Applying Return-On-Activity Value to Experiential Measurement
We were tasked with measuring the value of a large scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program...
Simple Technology to Advance Your Event Marketing
Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...
How to Organize a Team of Remote Knowledge Workers (Article 2 of 2)
Cloud-based tools don’t make the collaborative team, how the team engages those tools does. Here are some thoughts on how to make sure your team stays on the same...