In our last post, we discussed how to use good database benchmarks to design winning campaigns. With well-organized data, we can find the right consumers and deal with the...
PortMA Blog and News
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Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)
I’d like to share with you how to design a winning campaign and find the right consumer. We know the best predictor of the future is the past. This...
In-Store Sampling Benchmarks Report for Experiential Retail Marketing
The consumer exit interviews were immediately conducted onsite after an experiential engagement at a retail venue. In-store/Retail sampling is categorized as an intercept event that takes place at any...
Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...
Using Experiential Marketing Benchmarks
We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event...
It's A First
Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...