Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...
Author: Chris Clegg
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How to Guarantee Your Experiential Recap Report is Actionable
In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...
Reliable Data Collection for Live Events
In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...
Maximizing Reach Efficiency in Experiential Marketing
In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...
Projecting Performance: Experiential Marketing Run-Rate
In the experiential marketing landscape, keeping a tab on your metrics is crucial. But how do you know if your program is on track? Enter a low maintenance, high...
Decoding Age Distribution in Experiential Marketing
Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...
Visual Impact of Trucks in Traffic Study (Staley, 1977)
The Published Study Behind “Impressions per Vehicle Mile” Now Available to PortMA Toolkit Subscribers. The source of the often-sited 101 impressions generated per all-purpose vehicle miles. Great for soundbites...