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PortMA’s Position on Generational Segmentation in Market Research

Generational segmentation plays a critical role in understanding consumer behavior—especially in experiential marketing, where relevance and connection are key. Marketers often turn to generational models to anticipate how different...

How to Guarantee Your Experiential Recap Report is Actionable

In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...

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