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PortMA’s Position on Generational Segmentation in Market Research

Generational segmentation plays a critical role in understanding consumer behavior—especially in experiential marketing, where relevance and connection are key. Marketers often turn to generational models to anticipate how different...

How to Guarantee Your Experiential Recap Report is Actionable

In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...

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Mastering Client Status Reporting Through Tactical Event Scorecards That Drive Success How to Unlock Higher Engagement and Boost Your Post-Event Email Survey Response Rates PortMA's Position on Generational Segmentation in Market Research How to Collect and Leverage Consumer Data at Events Data-Driven Insights for Fair and Festival Sponsorship Success

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