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In the world of experiential marketing, measuring success requires more than just intuition. The industry is increasingly adopting data-driven approaches to understand and improve sponsorship strategies. This shift towards...

Investing in sponsorships should generate tangible business growth, not just brand exposure. Yet, many brands struggle to move beyond surface-level metrics like engagement rates and impressions. Experiential marketing offers...

Event sponsorships are essential revenue drivers and brand-building opportunities across the experiential marketing industry. For festival producers, venue managers, brand sponsors, and experiential agencies, sponsorships create engaging experiences, enhance...

When it comes to sponsorships at fairs and festivals, brands often face a critical challenge: ensuring their investments generate tangible returns. Whether evaluating new opportunities or optimizing existing partnerships,...

In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...

In today’s competitive market, experiential marketing agencies face the challenge of demonstrating tangible value to prospects and clients. The pressure to show a clear return on investment (ROI) can...

Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...

It’s common for marketing teams to come across tracking and CRM challenges when calculating the ROI for their brand or service. Some common challenges include having a long sales...