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Experiential marketing campaigns are valuable investments, but without proper measurement, marketers struggle to justify their spend and optimize future activations. Most marketing channels have established ROI metrics, yet experiential...

There’s something about a Maine weather that invites perspective. The air is crisp, the pace is intentional, and distractions fall away just enough to focus on what actually matters....

Many event and experiential marketing teams struggle with fragmented data systems, multiple tools for surveys, tracking, CRM, and dashboards, without a unified pipeline. This fragmentation hampers real-time decision-making, blunts...

In experiential and B2B event marketing, timing is everything. Too often, organizations rely on post-event surveys or delayed reporting to gauge success. While those insights are valuable, they arrive...

Marketers have long relied on marketing mix modeling (MMM) to understand how digital, media, and retail channels contribute to sales. Yet, experiential marketing campaigns, such as events, activations, and live engagements,...

In experiential marketing, proving ROI means more than showing how many people you reached or influenced. The third pillar of the RIV Paradigm: Value, captures the outcome: whether campaigns...

In experiential marketing, proving ROI requires more than tracking surface-level metrics. Agencies and brands need a structured way to evaluate how campaigns perform across multiple dimensions. The RIV Paradigm:...

In experiential marketing, client relationships are built not just on the campaigns you deliver, but also on the way you present your ideas. A well-crafted proposal does more than...

In experiential marketing, strong client relationships depend on more than delivering great campaigns. They require foresight, helping clients understand not only what happened but also what comes next. That’s...

In experiential marketing, success isn’t measured by clicks or impressions alone. True impact comes from building trust, sparking action, and showing clients the business value you deliver. The challenge?...