Are you struggling to demonstrate the true value of your experiential marketing efforts? Many marketing teams find themselves challenged by inconsistent measurement and unclear campaign insights. The solution lies...
PortMA Blog and News
Read the latest news from PortMA
The Ultimate Guide to Experiential Marketing Measurement – Value (Part 2)
Experiential marketing success goes beyond just reaching consumers—it’s about creating real impact that translates into measurable value. In Part 1, we explored the importance of experiential marketing Reach and...
The Ultimate Guide to Experiential Marketing Measurement – Reach & Impact (Part 1)
Measuring the success of an experiential marketing campaign has become increasingly crucial. Yet many marketers struggle to quantify the impact of their experiential initiatives, leaving valuable insights untapped. Discover...
How to Guarantee Your Experiential Recap Report is Actionable
In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...
Reliable Data Collection for Live Events
In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...