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In the world of experiential marketing, measuring success requires more than just intuition. The industry is increasingly adopting data-driven approaches to understand and improve sponsorship strategies. This shift towards...

Investing in sponsorships should generate tangible business growth, not just brand exposure. Yet, many brands struggle to move beyond surface-level metrics like engagement rates and impressions. Experiential marketing offers...

Event sponsorships are essential revenue drivers and brand-building opportunities across the experiential marketing industry. For festival producers, venue managers, brand sponsors, and experiential agencies, sponsorships create engaging experiences, enhance...

When it comes to sponsorships at fairs and festivals, brands often face a critical challenge: ensuring their investments generate tangible returns. Whether evaluating new opportunities or optimizing existing partnerships,...

In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...

In today’s competitive market, experiential marketing agencies face the challenge of demonstrating tangible value to prospects and clients. The pressure to show a clear return on investment (ROI) can...

Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...

In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...

Part One of this blog talked about evaluating venues, event types, and audiences with the help of benchmarking data. In this blog, we will look at using benchmarking data...

Negotiating sponsorships and venue agreements is a key part of running successful experiential marketing campaigns. Using benchmarking data helps you make those negotiations more successful. In this two-part blog,...