Marketers have long relied on marketing mix modeling (MMM) to understand how digital, media, and retail channels contribute to sales. Yet, experiential marketing campaigns, such as events, activations, and live engagements,...
PortMA Blog and News
Read the latest news from PortMA
How Demonstrating Value Strengthens Client Relationships in Experiential Marketing
In experiential marketing, proving ROI means more than showing how many people you reached or influenced. The third pillar of the RIV Paradigm: Value, captures the outcome: whether campaigns...
How the RIV Paradigm Approach to Reach and Impact Drive Marketing ROI
In experiential marketing, proving ROI requires more than tracking surface-level metrics. Agencies and brands need a structured way to evaluate how campaigns perform across multiple dimensions. The RIV Paradigm:...
How Compelling Proposals Strengthen Client Relationships
In experiential marketing, client relationships are built not just on the campaigns you deliver, but also on the way you present your ideas. A well-crafted proposal does more than...
How Predictive Event Analytics Strengthens Client Relationships
In experiential marketing, strong client relationships depend on more than delivering great campaigns. They require foresight, helping clients understand not only what happened but also what comes next. That’s...
How Effective Event Reporting Strengthens Client Engagement
In experiential marketing, success isn’t measured by clicks or impressions alone. True impact comes from building trust, sparking action, and showing clients the business value you deliver. The challenge?...
How to Elevate Your Presentation Skills and Drive Business Results
For many professionals, presentations are a routine part of the job, whether it’s delivering a client recap, pitching a new idea, or presenting at a conference. This is especially...
How Effective Recap Reporting Drives Data-Driven Marketing Succes
In experiential marketing, the ability to understand and act on campaign data is essential. Marketers collect large volumes of information, but the real value lies in turning that data...
Data-Driven Experiential Marketing Strategies for Measurable ROI and Campaign Optimization
Experiential marketing is fast-paced and competitive. For marketers, simply gathering data from campaigns is not enough. The real challenge lies in making that data actionable, using it to drive...
Unlock the ROI of Experiential Marketing with Data-Driven Insights
Experiential marketing offers significant opportunities for businesses to engage with their audience, but demonstrating its financial impact can be challenging. Metrics like booth visits or social media likes provide...