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Experiential marketing success goes beyond just reaching consumers—it’s about creating real impact that translates into measurable value. In Part 1, we explored the importance of experiential marketing Reach and...

Measuring the success of an experiential marketing campaign has become increasingly crucial. Yet many marketers struggle to quantify the impact of their experiential initiatives, leaving valuable insights untapped. Discover...

In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...

In Part One of this blog, we took a step away from the data for a moment and talked about storytelling in experiential marketing as well as the importance...

If you’ve been following our blog for a while, you know that the importance of data for experiential marketers is one of our favorite topics. There are several reasons...

Marketing has changed over the past few decades. Where TV advertising reigned supreme, with viewers almost a captive audience, today’s consumers have more choices. They can record their favorite...

A few decades ago, experiential marketing was better known as event marketing. To start a career or even your own agency, all you needed was a truck and a...

Part One of this blog talked about evaluating venues, event types, and audiences with the help of benchmarking data. In this blog, we will look at using benchmarking data...

Negotiating sponsorships and venue agreements is a key part of running successful experiential marketing campaigns. Using benchmarking data helps you make those negotiations more successful. In this two-part blog,...

Building and encouraging customer loyalty are undoubtedly important to the health of your brand. But how do you measure whether your loyalty marketing campaigns have the desired effect? In...