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Experiential Measurement Pt. 3 (S1-E006-03)

In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing. First, we make sure we are reaching...

The Message-to-Market Match (S1-E003-02)

In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...

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