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In Part One of this blog, we took a step away from the data for a moment and talked about storytelling in experiential marketing as well as the importance...

If you’ve been following our blog for a while, you know that the importance of data for experiential marketers is one of our favorite topics. There are several reasons...

Marketing has changed over the past few decades. Where TV advertising reigned supreme, with viewers almost a captive audience, today’s consumers have more choices. They can record their favorite...

A few decades ago, experiential marketing was better known as event marketing. To start a career or even your own agency, all you needed was a truck and a...

In Part Two of this blog, we will look at specific metrics that have worked for our team (and field staff) for a wide range of brands. Remember, the...

Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...

In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...

What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...

Measuring sales means more than counting how many customers have bought x number of products this month. But that’s exactly how it used to be done; comparing figures with...

As experiential marketers are becoming more excited about the potential of the data they’re holding in their hands, they are now on the lookout for maverick clients. These are...