Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...
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Case Study: How Retail Sampling Grew ROI (S1-E015-02)
In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...
Case Study: How Retail Sampling Grew ROI (S1-E015-01)
What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...
Measuring Sales and Longtail Brands Pt. 1 (S1-E012-01)
Measuring sales means more than counting how many customers have bought x number of products this month. But that’s exactly how it used to be done; comparing figures with...
Why We Love Maverick Clients Pt. 2 (S1-E011-02)
As experiential marketers are becoming more excited about the potential of the data they’re holding in their hands, they are now on the lookout for maverick clients. These are...
Why We Love Maverick Clients Pt. 1 (S1-E011-01)
Who doesn’t like Maverick? Or were you team Iceman? Just kidding, we’re not going to discuss a 36-year-old movie. Instead, we will talk about is how using unorthodox techniques,...
Mega vs. Micro-Influencers with Brad Wirz Pt. 2 (S1-E009-02)
In the previous blog, we discussed the role influencers play in experiential marketing campaigns, which type of influencer works best, and how that has changed over the years. In...
Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)
We continue our discussion with Brad Wirz, cofounder of Encore Worldwide, about the rise of social media in event marketing. With a quantifiable social reach, mega and micro-influencers play...
Build A Marketing Strategy with Brad Wirz Pt. 2 (S1-E008-02)
Picking up where our previous blog post left off, we continue our discussion with Brad Wirz, cofounder of Encore Worldwide. We take a deep dive into how data has...
Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)
With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....