On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...
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It's A First
Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...
Not a tool, a mindset.
I always liked the expression, “you just don’t know what you don’t know.” It applies to innumerable situations, but the one I’d like to focus on today is the...